I am pleased to announce that I’ve officially joined Mainstack as its CMO.
I have a mandate to grow the Creator Economy in Africa. And through the vision Mainstack has, I believe I can achieve that goal.
It’s still day one, it always is.
M•T
𝐀𝐟𝐭𝐞𝐫 𝟒 𝐮𝐧𝐟𝐨𝐫𝐠𝐞𝐭𝐭𝐚𝐛𝐥𝐞 𝐲𝐞𝐚𝐫𝐬, 𝐦𝐲 𝐜𝐡𝐚𝐩𝐭𝐞𝐫 𝐚𝐭 𝐒𝐞𝐥𝐚𝐫 𝐡𝐚𝐬 𝐜𝐨𝐦𝐞 𝐭𝐨 𝐚𝐧 𝐞𝐧𝐝.
Four years ago, I walked into Selar when marketing was almost nonexistent. The product was alive, but the brand hadn’t yet found its voice. No systems. No team. No structure. Just raw potential.
I saw the vision. I knew Selar could stand alongside Paystack, Gumroad, Teachable, Flutterwave, PiggyVest, Cowrywise — and I was determined to help make it happen.
Fast forward 4 years, the results speaks for itself.
Today, I will be stepping down as the Chief Marketing Officer at Selar. It’s been an incredible last 4 years and its one that I am really grateful for. I am honoured to say that I contributed to building Selar and in return, I grew as the company was growing.
I want to specially thank Douglas Kendyson for his leadership, friendship, and the foresight he has for the creator economy in Africa. Thank you for trusting me with Selar’s Marketing in the last 4 years. I will never forget all we achieved together at Selar, from paying out our first million dollars to over $10M paid to creators in Africa. We did it, Douglas! We really did!
I have left Selar, but not the mission.
What does next steps looks like for me?
Click the link in bio to read about my exit, achievements at Selar and what next steps looks like for me.
“Some months ago, while speaking at the Jobtech Alliance Summit in Kenya, I shared a number that surprised the room: Selar has paid out over $10 million to African creators in just 4 years.
Before Selar, African creators used platforms like Gumroad and Teachable to sell. But these platforms weren’t built for us; from payment restrictions to compliance hoops, it was a struggle. Yet creators still found a way.
When Selar was launched, the mission was simple: make it easy for African creators to sell their digital products and get paid globally without hassle. In 9 years, we’ve seen what’s possible when infrastructure is built for African creators.
Which begs the bigger question: how much has the African economy lost to the West simply because we didn’t have the right infrastructure to support our creators?”
-—
I shared my thoughts in @thetasck.agency newsletter on on what infrastructures we need to grow the creator economy in Africa.
Follow the Link on @thetasck.agency bio to read it!
Had a great time at @passion94.5fmuyo in Uyo, Akwa Ibom, Nigeria, where we spoke about the creator economy and how anyone can tap into the ecosystem through Mainstack.
We also shared a few hints about some exciting features we’ll be unveiling next Saturday at The Unveiling 👀
Really excited about everything we’ve been building behind the scenes.
I’ll be speaking on a panel at @nancy.ogbue ’s book launch, and I’m excited to be part of the conversation: “Marketing: The Game of Numbers.” More excited to be sharing the panel with friends and colleagues I’ve known for almost a decade.
If you’re in Lagos, you should definitely be there. See you tomorrow, the 8th of May, 2026
Click the link in Nancy’s bio to secure your spot.
With just 7 days to go, we’re giving you a glimpse of what to expect from Mainstack V4😌
With Mainstack V4, you have:
- Collections to bundle your products into premium offers
- Collaboration to build with other creators and split revenue seamlessly
- Tribes to own and monetize your community
- Mainstack capital to access funding to grow your creative business
- And so much more🤭
7 days from now, you’ll see it all come together
Are you ready?👀
Secure your seat now using the link in bio⬆️
#MainstackV4 #TheUnveiling #MainstackProductDay
There’s a gap most African creators don’t even realize is holding them back.
And on May 4th, we’re going to talk about it, and you’re invited 🫵🏽
Join us live on Twitter with @miltontutu and @whichayo as we unpack the missing piece, what’s working, what it means to chase platforms to building real systems that pay you consistently, and how to position yourself for sustainable growth as a creator in Africa, this conversation is the shift you’ve been waiting for😌
📅 Monday, 4th May
⏰ 7PM WAT
📍 Twitter (X) Space
Set your reminder and show up early🫵🏽
#mainstack #MainstackV4 #TheUnveiling #MainstackProductDay
Had a photoshoot in Dubai with the one and only @mvrc1988 from Cape Town 🇿🇦
Completely impromptu, but it turned out incredible. Vic has a way of capturing the perfect moment—and the weather showed up too.
Appreciate @_calebmoodley for assisting and holding it down.
Closing out the final collection from this two-piece by @ottiscouture .
We had quite a run in Q1! It’s Q2, let’s lock in!
