We are delighted to share more of the images for the 2026 all New Toyota Aygo X.
We had the privilege to work with the team from
@tandp.group @hogarthworldwide ,
@toyota.europe and the incredible photographer duo
@marc_and_david
These images were used in wide array of formats, including out of home print/digital 96 Sheet, 48 Sheet, 6 Sheet and online.
Our workflow allowed us maximum flexibility to use CGI car rendering with photographic backplates. By incorporating Gen-AI into our pipeline, we could relight the backplates to change the sun direction and time of day. Our clients are able to truly push the creative boundary and create the perfect shot with no compromises.
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Credits:
Client:
@toyota.europe
Agency:
@tandp.group
Production:
@hogarthworldwide
Photographers:
@marc_and_david
Stock imagery:
@cgibackgrounds
Creative Director:
@phillfields
Producer: Sara Poltronieri
Account director: Laura Merchan
Project Manager:
@Sarah Downey
Senior Art director: Chiara Mezzalira
Art director:
@Rosie
Retouching and CGI:
@midasretouching
#retouching #cgi #photography #automotiveindustry #marketingdigital
#cars #instagram #digitalmarketing #branding #creative
