Vibram V-Train 2.0 / Catskill Mountains, NY
Roberto Patella @robertopatella - director/actor
Nick Dabas @nickdabas - cinematographer
Michael Solis @michaelraysolis - production designer/writer
Patella+Gross @patellagross - production
My team and I traveled to the Catskill Mountains in upstate New York and created a video of the Vibram V-Train 2.0. Having a personal connection to the V-Train 2.0 by wearing them for my weight and cardio training, what we produced was more than just a marketing tool, it was a testimony to the enduring quality and versatility of the product. We aimed to highlight how the V-Train 2.0 excels in natural, rugged environments as much as it does in controlled gym settings. The Catskill Mountains provided the perfect backdrop, allowing us to showcase the shoesβ grip, flexibility, and durability across diverse terrains. By personally engaging in the physical activities, from trail running to climbing and even performing yoga poses, I was able to demonstrate how the V-Train 2.0 supports performance at every step. This project wasnβt just about promoting a product; it was about sharing an authentic experience, merging passion with purpose, and ultimately creating a visual story that speaks to the strength of the brand.
