“RHYTHM TO RUN”
moves like music, performs like sport.
A hypothetical SS26 concept vision for @sevenstorehq with @puma.uk :
Celebrating movement through the UK’s music scene- where grime, garage, jungle and bassline collide with the flow of sport and street culture. Exploring rave culture, which values bringing people together through the world of music and dance.
Inspirations drawn from @asaprocky@pumamotorsport collections, where Rocky intertwines his work with his upbringing and taste in music.
Creative direction: @miareeves
Styling: @miareeves
Photography: @iziswan_
Post production: @miareeves
BTS: @ramiyahkofii
Talent: @habibally009
