Last year’s European Carton Excellence Award finalists are worth a closer look 👀
The annual award, hosted by Pro Carton and European Carton Makers Association (ECMA), brings together some of the most thoughtful carton design in Europe.
Last year, five finalist packs were made from Metsä Board’s premium, lightweight paperboard. LUMENE’s Advent Calendar was also recognised with the Carton of the Year award, a strong example of thoughtful execution.
🔔 There is still time to register and be part of this year’s competition. Entries are open until 15 May.
#MetsaBoard #ECEA2026 #Packaging
What drives smart packaging decisions?
At Interpack, we show how material choices, design and end-of-life considerations are deeply connected—and why developing packaging together with customers and partners leads to better, more informed decisions.
Join us for our daily Design for Packaging Impact sessions.
📌 Interpack, Düsseldorf | 7–13 May | Hall 8a / Stand D49
🕚 Everyday at 11:00
See you there!
Meet MetsäBoard Pro FBB Go — our newest lightweight folding boxboard, produced with 96% fossil‑free energy at the Husum mill. This is made possible by long‑term investments in energy efficiency and fossil‑free operations.
Combined with engineered lightweighting, MetsäBoard Pro FBB Go offers the potential to reduce packaging’s carbon footprint compared with heavier or more resource‑intensive materials — without compromising performance.
A smart choice for brands looking to move forward with more sustainable packaging. 🌱
#MetsaBoard #SustainablePackaging #LeadThePack
Today we’re introducing MetsäBoard Pro FBB Go — a fresh‑fibre folding boxboard designed for fast‑moving consumer packaging.
Launched together with a fast and predictable custom‑cut sheet delivery solution for the European market.
A simpler, faster and more dependable route to the right board when timing matters.
Read more from our latest press release at our website. Link in bio!
#MetsäBoard #Packaging #Innovation #CustomerFocus #FastTrack
✨ Metsä Board’s new Packaging Design Studio, advancing packaging innovation together in Milan from Summer 2026
The Milan Packaging Design Studio welcomes customers, partners, and industry stakeholders to explore and develop new packaging solutions together, opening in Summer 2026.
Equipped with modern tools and advanced AI supported design and simulation technologies, the new studio will enhance workshops, design sprints, and co creation sessions, especially in projects where sustainability targets, performance requirements or regulatory changes drive the need for new solutions.
“With the new studio in Milan, we are creating a space where innovation, design, and technical excellence meet,” says, Ilkka Harju, Director, Packaging Design Services. “This enables us to work side by side with customers and partners on solutions that move efficiently from idea to implementation.”
Read more about the topic at our website. Link in bio!
#MetsaBoard #PackagingDesign #LeadThePack
✨ Printed on MetsäBoard Prime FBB Bright, the cover of the latest Graphische Revue turns material into meaning!
The latest cover of the Graphische Revue, a trade magazine for media design and production, challenges the idea of authenticity anew. An iridescent, seductive, and slightly threatening snake draws the viewer to the edge between truth and appearance.
With KURZ hot‑stamping decors, this border becomes tangible: the original’s sensual power comes alive through shimmering details and tactile depth.
❇️Why MetsäBoard Prime FBB Bright?
After extensive testing, the material chosen for the cover was MetsäBoard Prime FBB Bright for its superb brightness, whiteness and stiffness. Its striking white appearance, bluish-white shade, and excellent printability enhance luxurious designs and amplify special effects.
Thank you for this fruitful collaboration!
#MetsaBoard #GraphischeRevue #LeadThePack
We have today completed the acquisition of the Winschoten Sheeting and Distribution Hub in the Netherlands from Konvertia Group.
Following the completion, we will begin integrating the Winschoten Hub into our European operations, aligning production, logistics and customer service processes. This integration supports our objective of improving service speed and supply reliability in our key growth market Europe.
#MetsaBoard #Winschoten #LeadThePack
WorldStar Award recognises the strength of MetsäBoard Pro WKL in demanding retail displays ✨
A retail display created by @adarapakkaus_oy for @fazer.aito oat drinks has received a @worldstarawards Packaging Award. The awarded solution is made using Metsä Board’s coated MetsäBoard Pro WKL white kraftliner.
“MetsäBoard Pro WKL is well-known for its high-quality printing surface, ensuring excellent printability, durability and a long-lasting, premium look in retail environments. The WorldStar award is a perfect demonstration of our white kraftliner quality,” says Aaro Åivo, WKL Account Manager at Metsä Board.
The Fazer Aito oat drinks display design also addresses the structural challenges of a tall and narrow format.
“When the display is tall and narrow, it can also become unstable. This was solved by dividing the hood/base section into two parts and creating lateral support from one part, making the display stable and easy to use,” explains Kaisa Pietilä, Packaging Designer at Adara Pakkaus.
From the brand owner’s perspective, material choice supports both brand image and sustainability goals.
“Fazer’s goal, in accordance with PPWR, is to reduce the use of packaging materials in all packages where reduction is possible,” says Piia Tiainen Manager, Packaging Development at Fazer.
Congratulations to Fazer and Adara Pakkaus on this great achievement! 👏
Read more about the topic at our website. Link in bio!
#WorldStarPackagingAward #MetsaBoard #WhiteKraftliner #RetailDisplays #PackagingInnovation
Pharmapack Europe kicks off today in Paris, placing sustainability and innovation at the heart of pharmaceutical packaging.
On 21–22 January, @pharmapackeu brings together industry leaders to explore the future of pharmaceutical packaging, with a strong focus on sustainability, innovation and resilience across the value chain.
On Thursday, 22 January, Metsä Group’s leading climate and circularity expert, Maija Pohjakallio, will speak on: “Accelerating the sustainability and success of the pharma sector with fibre-based packaging solutions.”
Maija will also moderate the Content Connect session on Packaging & Sustainability, facilitating discussion on the future of responsible packaging in the pharmaceutical industry.
In addition, Metsä Board’s Sales Director, Pharma & Healthcare, Tom Symons, will participate in the panel discussion “The Shifting Dynamics in Global Supply Chain.”
Meet us at Paris Expo Porte de Versailles – Hall 4. We look forward to connecting with you!
#Pharmapack #AtTheHeartOfPharma #MetsaBoard #LeadThePack #PharmaPackaging
Out of nearly 20,000 companies scored globally by the environmental non-profit CDP, only 23 achieved the highest rating – the prestigious Triple A. Metsä Board is proud to be one of them, and the only Nordic company on the list.
CDP evaluates companies on Climate Change, Forests, and Water Security, with an ‘A’ marking the highest level of achievement. Securing a Triple A rating places Metsä Board among global leaders.
"Many of our customers have ambitious sustainability targets and also participate in CDP disclosure. By doing our part, we strengthen value chain cooperation and proudly support them in reaching their goals," says Esa Kaikkonen, CEO of Metsä Board.
"Our systematic work toward fossil-free production helps lower our customers’ Scope 3 emissions. Our water-use reduction target and operations in low water-risk areas in Finland and Sweden support water security. In addition, we promote the growth, biodiversity, and resilience of Finnish forests through regenerative forestry practices,” Kaikkonen concludes.
#CDP #MetsaBoard #TripleArating #ClimateAList #Sustainability
Innovative packaging for SALT!
Supplements showcases how creative design and carefully chosen materials can elevate the product experience. The optimized dimensions help reduce shipping costs and environmental impact, benefiting both the brand and its customers.
Metsä Board’s paperboard played a supporting role in bringing this vision to life.
