Our Zoya - Gazala Bay by LMD 2024 campaign is lead by a social film and photography shot on ground, we create picturesque summer experiences to showcase that rewarding summer. We go with earthy look guided by the nature of the place and the season, and accentuate it with with a modern serif typography then let visuals speak to tell about the kind of summer we are referring to.
Our Zoya - Gazala Bay by LMD 2024 campaign line “That Kind of Summer” suggest a summer known to those who know it, assuring their high expectations with reward, and identifying it in our Brand Purpose as “An Extraordinary Summer that Recharges an Extraordinary Life Ahead”.
Working to bring Boom Room, the social entertainment concept by TMG to life, we take inspiration from the retro interiors to guide our brand design, viewing what is similar and nostalgic through a modern lens.
Because when playtime is over we lose our creativity, gives to the brand promise of Boom Room - the social entertainment concept by TMG “A space to keep minds young and active through playing. Our Brand Line“Playtime isn’t over” is directly true to the brand offering, inherently true to the target’s inner child, and implicitly a call to keep people staying longer.
Boom Room is an indoors social entertainment concept by TMG. Assigned to bring the concept to life, we began answering our branding brief with the name “Boom Room” and a brand purpose that brings the heritage of TMG closer to millennials racing time to achieve their ambitions, inviting them to engage in gaming activities as a mind catalyst for creativity, so they could stay on the top of their game against time pass.
Relaunching Keeva from Al Ahly Sabbour Developments, we created a brand identity that communicates heartily with the viewer interpreting urban and natural together in one space, giving the brand a young dynamic personality with a floral tinted color palette accenting the imagery, and black logotype stitching them together in a semi pattern against blank white, the artwork guided our OOH campaign and collaterals.
Inspired with the architectural design of Keeva from Al Ahly Sabbour Developments, we went for a City Countryside Inspired Living brand idea.
Our brand design depicts the literal meaning of Keeva which is gentle, beautiful, precious.
