‘Dear Joseon’ Spring Summer 26 video campaign.
Culture lives through gestures and rituals, and the clothes we pass from one generation to the next.
It is found in the way objects are cared for.
The beauty of repetition.
The campaign was captured in places that hold memory, the settings the people before us knew and love.
video by @eliot.ymh , photos by @alextrescool
directed by @nadhirad
models @nayeox@nahcesnooy
styled by @jeongtaekhwan
MM team: @loco_hong@nxrjvs
‘Dear Joseon’ Spring Summer 2026
The look of the season: the skirt-pants set for him and for her.
A fluid silhouette that takes us to the Korean countryside.
By Merely Made.
‘MERELY US’ new edition.
Introduced last year, we’re back with a new capsule of ‘Merely Us’ styles. This time, the focus is on jersey material for the warmer weather.
8 items for an infinite choice of looks.
Shop now at
shot by @jeremybdt_
‘MERELY US’ new edition.
Introduced last year, we’re back with a new capsule of ‘Merely Us’ styles. This time, the focus is on jersey material for the warmer weather and humidity.
8 items for an infinite choice of looks.
A collection inspired by you, designed to be worn and lived in.
Shop now at
‘MERELY US’ new edition.
Introduced last year, we’re back with a new capsule of ‘Merely Us’ styles. This time, the focus is on jersey material for the warmer weather and for humidity.
At the heart of Merely Us is our commitment to you. We believe that a well-crafted piece of clothing can elevate your style and confidence, making you look your best effortlessly.
A collection inspired by you, designed to be worn and lived in.
Shot by @jeremybdt_
Tonight at
'Dear Joseon' Spring Summer 2026
Our main SS26 collection, shot in South Korea.
We’re also dropping the second volume of our Merely Us carry-on capsule collection with 8 new items tomorrow…
Stay tuned.
