Introduction time! Hi, I’m Merel ( /mih • roll/ ). A freelance designer based in nipaluna/Hobart, Australia. Originally, I’m from the Netherlands where I was born and raised and acquired my Bachelor Degree in Visual Communication. I moved to Australia about a decade ago during a holiday that morphed into real life. In the weeks leading up to said holiday people kept telling me “not to fall in love” and “you better come home” 😅 Three weeks in I failed at both ☺️
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I’m lucky enough to call a scrumptious little boy my son 🌜💫🪐
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I love to travel. Don’t do enough of it! Some favourite spots that will always stick with me: Sahara el Beyda (White Desert - pictured), Naoshima, New Zealand (pretty much all of it), Paris (cliche but true).
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I spent much of my twenties living on a yacht with my partner Sam and cruising the East Coast. Watching dolphin swim along the boat in bioluminescent water during a windless night is one of my favourite memories (great for conjuring in times of stress).
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I’m an ambivert, INFP, Gemini.
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Love art/visiting museums, books (a beautifully designed art book is my love language), the ocean, sushi, new cities, good conversation (not great at small talk but working on it).
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Do we have anything in common?
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#creativewomen #freelancedesigner #webdesigner #graphicdesigner #createcultivate #womeninbusiness #logodesigner #branddesigner #femalefounders #shopifypartners #shopifyexpert #creativestudio
I’ve got a fresh new look! I’m so happy to announce my beautiful new website is live... and I can’t wait for you all to see it. A huge thank you to @merel.studio for creating the perfect home for my work. It’s been a journey to refine the direction of my biz, branding, and new site—I’m so grateful to you for being so patient and gracious through the process. Thanks also to @lenalimphotography for my bio images 🥰
Head to the link in my bio to take a peek. xx
Visual Identity for Tripp Studio @trippstudio.au
I had the pleasure of working with Moira on her branding essentials for her Architectural and Interior Design Firm - Tripp Studio - which delivers luxury homes across Sydney.
We created a visual identity that’s elegant, sophisticated, feels understated but characterful with a feminine touch.
#branddesigners #visualidentitydesign #brandidentitydesign #interiordesignstudio #architecturaldesigner
Visual Identity, illustrations and Packaging Design for @sipchatley centred around connection, community, and fun.
CHATLEY crafts premium tea blends with bold, unforgettable flavours that are begging to be shared. Donating part of their profits to the Belong Center, CHATLEY is on a mission to do their part in fighting the loneliness epidemic. We created quirky illustration full of personality pared with bold colours, shapes, and type to inspire people to enjoy their cup the way tea was meant to be enjoyed; together.
#visualidentitydesign #teaaddict #teaparty #packagingdesigninspo #brandidentity
Visual Identity for @redefinedstate.naturopathy
Redefined State is a Naturopathy Practice run by the lovely Lauren who focuses on evidence-based herbal medicine for modern humans. We worked together to create Branding Essentials that feel inclusive, evoke feelings of comfort, trust, belonging, intrigue and authenticity.
#brandingdesigner #brandidentitydesign #visualidentitydesign #naturopathy #wellness
Branding for @lenn.art.design - a custom bridal couturier based in Nice, on the French Riviera.
Lennart and I worked on his branding essentials including a logo suite, monogram, and pattern design. Before embarking on his career in bridal couture, he spent 17 years as a professional ballet dancer. We wanted to echo the influence of movement and dance in his branding as well as create a warm and lushly romantic style. The peonies in his logo consist of flowing stems and leaves to create movement. The monogram hints at flowing silk dancing in the air.
#bridalcouture #branding #brandidentity #visualidentitydesign #logodesigner #fashionbranding #bridalbranding
Logo design for @oraleiwellness
Oralei is a Naturopathy Practice focused on the health and wellbeing of the modern woman.
Founder Laura wanted to far away from the predictable flowery, girly vibes of many fellow practitioners and was looking for a visual identity that feels free, confident, sleek, conscious and unique.
We chose a direction that makes a bold statement with its forms and colours, reflects movement and flux with its swirling lines, while simultaneously hinting at focus with the use of geometric outlines.
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#branding #brandingdesign #brandidentity #visualidentity #logoinspiration #logoinspire #logodesigner #naturopathy #wellness
Packaging design for @hikari.matcha including embossed matcha tins and gift box.
By drawing inspiration from the elegant Zen gardens of Japan, we created a tactile packaging line that invites you to pause and take in the moment with all your senses.
Trace your fingers along the embossed lines while taking in the scent of your new daily ritual before indulging in your premium artisanal tea of choice.
Photo by Casey Cunneen
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#matchatea #matchalatte #matchalove #packagingdesign #teapackaging #zengarden #graphicdesign
Packaging design for @hikari.matcha
By drawing inspiration from Zen garden design, we created a tactile packaging line that invites you to pause and take in the moment with all your senses.
Trace your fingers along the embossed lines while taking in the scent of your new daily ritual before indulging in your premium artisanal tea of choice.
Photo by Casey Cunneen
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#matchatea #matchalove #packagingdesign #teapackaging #zengarden #graphicdesign
Packaging design for @hikari.matcha
By drawing inspiration from the elegant Zen gardens of Japan, we created a tactile packaging line that invites you to pause and take in the moment with all your senses.
Trace your fingers along the embossed lines on the matcha tin while taking in the scent of your new daily ritual.
Photo by Casey Cunneen
Brandmark and primary logo for @eterna__aesthetics
Inspired by French checkered floors, chocolate marble cake, and the curves of the face, it was so much fun putting this branding kit together.
The brandmark consist of the E from Eterna and A from Aesthetics in a swirling marble-inspired flowing abstraction. They’re confined within a square shape to lend themselves to tiling.
The aim was to create branding that sets the mood for a luxurious, calming, and above all serene experience.
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#branding #brandidentity #logoinspiration #logoinspire #logodesigner
