New Brand Identity — Macaw is a coffee shop and bakery in Lansdale, Philadelphia.
The founders wanted to create a space for community and meaningful time. We drew inspiration from a macaw: outspoken, social, loud, and playful —and imagined how it would be if it loved coffee, expressed through Latin American quirky colors elevated with a fresh take. The custom wordmark features subtle physical characteristics of the macaw 🦜
Macaw — Heartfelt Coffee Haven
Brand identity, Packaging, Collateral.
Photography by @alejandrobanda@macawcoffee.co
Brand development and packaging for Tease. The identity features a subtle energetic flare that pairs with typography and messaging. The brand design is clean and minimal, reflecting the brand’s commitment to quality ingredients and elevated beverages that taste delicious.
The brand symbol takes the form of an energetic wheel, expressing movement, rhythm, and vitality. A signature yellow, with touches of teal and mandarin, gives the brand instant recognition and vibrancy.
@drinktease
Photography by @brr_photo
Tease is a refined sugar-free wellness bar, in South Kensington, Mayfair in London, and Dubai. Designed as a destination for modern wellness, Tease brings together adaptogenic blends, superfoods, and only the highest-quality ingredients to create drinks that support both wellbeing and indulgence.
The primary logo is an editorial wordmark that feels elevated, simple, and approachable, with subtle touches of femininity. The brand symbol takes the form of an energetic wheel, expressing movement, rhythm, and vitality. A signature yellow, with touches of teal and mandarin, gives the brand instant recognition and vibrancy.
Rebranding. Refreshed brand voice. Collateral for @drinktease
Photography @brr_photo
2025. Diario visual de nuestros proyectos del año. 💫🌿
Un año creativo y luminoso, de crecimiento, muchas tazas de café y metas cumplidas. También de resiliencia, paciencia y retos.
Agradecemos profundamente a nuestros clientes, colaboradores, amigos y familia, con quienes hemos construido relaciones y alianzas significativas.
Por un 2026 en el que el diseño y todo lo creado por talentos humanos sea valorado, en un mundo más generoso.
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2025. A visual journal of our projects from the year. 💫🌿
A creative and luminous year, marked by growth, many cups of coffee, and goals achieved. Also, lessons of resilience, patience ancd challenges.
We are deeply thankful to our clients, collaborators, friends, and family, with whom we’ve built meaningful relationships and partnerships.
Here’s to 2026, where design, craftswomanship and everything created by human talent are truly valued, in a more generous world.
Tra Amici is a Pop-up Aperitivo Bar, rooted in Italian tradition and California spirit, served with style and heart.
For this identity, we designed a custom wordmark that embodies the brand’s spirit with an Italian flair—effortless, chic, and infused with a 70s color palette inspired by Italo Disco and Nonna-inspired patterns.
A bold, expressive script brings a touch of Italian charm. We created a set of illustrations of a cool Nonna and a full table of people sharing good food and stories. Expanding from the logotype, we also developed a custom font for titles and the menu setting. Patterns complement the packaging and collaterals, adding warmth and personality.
Our team:
Design Direction @laubigbang
Illustrations @_majonova_
Font design @el.iletrado
Design Frida García
@traamicibar
Seguimos sumando referentes al Máster en Gestión de Estudios Creativos + IA (MBAg).
Presentamos a Laura Méndez, diseñadora gráfica y fundadora de @mentabranding
Su trabajo cruza eras tipográficas del pasado con una narrativa contemporánea para crear identidades y packaging con concepto claro, un guiño de nostalgia y una experiencia táctil y análoga.
Desde Menta, lidera uno de los estudios más destacados de México, con proyectos en bienestar, spirits, lifestyle, hospitalidad y slow fashion, y una mirada que busca empoderar a mujeres emprendedoras de la región.
Su trabajo ha sido publicado en Behance, The Brand Identity, It’s Nice That, Mindsparkle Mag, Communication Arts y premiado en Pentawards, The Dieline y Latin American Design Awards.
Entre sus proyectos: The Lost Explorer, Rare Beehive Honey, Querida Raicilla y Pomerium (imágenes del carrusel).
Su participación refuerza el enfoque del MBAg en estrategia, branding y dirección creativa aplicada al negocio.
Inicio: abril 2026.
MBAg: “No se trata de diseñar bien. Se trata de diseñar un negocio exitoso”.
For Carabuena’s range, we redefined each expression tonality, giving Reposado an agave-inspired palette, and Añejo a rich caramel color—a bold and distinctive direction in the tequila world. Together, they form a trio of good vibes, offering notes to savor and share with friends.
@carabuenatequila
Carabuena is a tequila brand, artisanally made from fully grown agaves, harvested, cooked, distilled, and bottled in the heart of the Tequila Valley in Jalisco, Mexico.
Inspired wordmark and monogram, refreshed Carabuena’sexican tradition that symbolizes the inherent duality of the human being: our human form and our connection to an “alter ego” animal or spirit.
We rebranded the full range—including Reposado and Añejo—introducing a new wordmark, monogram, and refreshed voice that gives Carabuena a unique personality marked by simplicity and designed to carve out a distinctive presence in the crowded U.S. market.
@carabuenatequila
Photography by @lilianabarraza_
Illustration by @pistachie
Brand Identity for Tease, a wellness bar specialized in matcha, adaptogenics and superfoods, in South Kensington and Mayfair, London.
Menta developed the new brand identity to mirror a new voice in the wellness category, elevating their positioning through design elements that feel sophisticated and delightful.
Case study coming soon!
Have you tried the best matcha in London yet? @drinktease
Photography by Brenda Rosete @brr_photo
