Role Graphic Designer
Employment Type Contract / Permanent
Work Arrangement Office-based (KL)
Requirements • More than 1 year of experience • Good sense of graphics, typography, layout and visual composition • Knowledge in motion graphics will be an added bonus
Application Please send your resume and portfolio/credentials to [email protected]
By 22 May 2026
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First Pop-Up Experience
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Designing for a brand’s first physical moment in the world.
For @awegoodbaby ’s debut pop-up at The Campus Ampang, the brand identity was translated into a warm, playful retail experience. Held from 30 Oct — 2 Nov 2025, the space invited families to step into the world of Awegood.
Extending the identity into a physical environment, the event brought together a series of visual touchpoints designed to feel warm, welcoming, and playful. The system moved naturally from printed materials to spatial applications, carrying the same softness and character found in the brand identity.
Event collaterals included posters, standees, buntings, tote bags, exhibitor tags, and a photobooth setup — each piece designed to create small moments of interaction and discovery throughout the space. For many visitors, it was also the first time meeting Baby Boo, the brand’s cheerful companion, who cheekily appeared across different elements of the pop-up experience.
A memorable first chapter for the brand — where the identity stepped out into the world, and met the audience for the very first time.
#branding #graphicdesign #parenting #babyevent
Visual identity design for @awegoodbaby — a parenting brand identity built around the idea of growing up together.
At Awegood Baby, the vision centres on creating a thoughtful parenting experience through collective care and learning, shaped by the shared wisdom of the parenting community.
The identity system takes form through AWEGOOD TYPE, a customised variable typeface that expresses progression from baby to toddler. The Baby stage forms the logo — soft, rounded, and gentle in tone — while the Toddler stage evolves into a taller, more energetic typeface used across the brand system.
Alongside the identity is Baby Boo, a playful brand character designed to grow with the brand across different touchpoints, bringing warmth and personality to the visual language.
Together, these elements create a brand world that grows with the journey it celebrates.
Type Designed by @kai.fam
#visualidentity #brandidentity #brandidentitydesign #parenting #logodesign
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We’re gifting 2 sets.✨ Leave a comment and win.
火馬迎旺
The Fire Horse Awakens. Prosperity Is in Motion.
Water, Wood, Metal, Fire, and Earth — the Five Elements flow and circulate, drawing upon one another. Each follows its own order while simultaneously generating and restraining the rest.
Taking the Year of the Fire Horse as its central axis, this project adopts the Tai Sui Four Symbols as key motifs, paired with florals that harmonise the movement of fortune and energy. Through rotation and the interplay of light and shadow, the Five Elements respond and converge — forming a living dance of the Year of Fire.
Crafted in collaboration with Sincere Service @hoongz14 , the concept is realised through precise laser cutting on thick board, enhanced with digital gold printing and fluorescent pink detailing. The result is a dynamic CNY gift set — structured, tactile, and alive with motion.
The dedication and technical exploration of the Sincere Service team were integral to translating concept into form. With 3D printing and kinetic consultation by @ori_kami_craft , the structure found its movement.
In the Year of the Horse, may we all burn bright — finding balance, renewal, and enduring blessings through the harmony of the Five Elements.
#papersarchive #graphicdesign #lasercut
Stone Echoes｜好石成疊
A Chinese New Year concept shaped by time and restraint.
From packaging to calendar, red packets, and folded paper stones, Stone Echoes reflects @finepapertakeomy ‘s environmental commitment through thoughtful design — using simple folds, self-locking structures, and minimal printing to reduce material use and avoid unnecessary finishes.
Each month becomes a paper stone.
Stacked over time, they form a quiet reminder that lasting value is built gradually.
Printed on BIOTOPE GA-FS, where material strength, natural colour depth, and texture speak for themselves.
Sustainability, not as a statement — but as a practice.
Formed over time.
#papersarchive #graphicdesign #finepaper
Stone Echoes | 好石成疊
Stones are shaped through time — formed by patience, pressure, and continuity. They endure quietly, without excess.
Rooted in Fine Paper Takeo’s longstanding environmental commitment, this approach understands sustainability as a matter of longevity — creating materials and practices designed to endure. By minimising impact, respecting natural resources, and developing eco-friendly papers, Takeo supports responsible creation through thoughtful material use and long-term value.
This philosophy is expressed through BIOTOPE GA-FS, a fine paper designed to convey quiet strength and simplicity. Reflecting Fine Paper Takeo’s growing commitment to environmental responsibility, BIOTOPE GA-FS balances material integrity with mindful production. Alongside its physical strength — reminiscent of kraft paper — and its firm, confident touch, it is distinguished by the richness and depth of colour achieved on its matt surface. Drawn from natural objects and phenomena, the palette feels reassuringly familiar while maintaining a vivid, contemporary presence.
For @finepapertakeomy ‘s 2026 Chinese New Year concept, Stone Echoes builds upon this material foundation to reflect the idea of accumulation — where small, considered actions gradually take form. Inspired by stacked stones, the project translates time into a physical presence, with each moment contributing to a lasting whole.
Stone Echoes is a meditation on sustainability, not as a statement, but as a practice — unfolding slowly, steadily, and with care.
A quiet beginning for the year ahead.
Formed over time.
HOTATO — SADDLE DOWN & SPROUT ON 🥔🌱
100% chill-fed. Harvested at peak relaxation. Meet Hotato — a once speedy horse who slowed down just enough and became… a potato horse.
Now he’s here to remind you that slowing down is not quitting — it’s choosing calm.
✨ The Hotato Set includes:
• a collectible Hotato figure
• a flipbook capturing his iconic horse → potato horse transformation
• a playful unboxing moment inspired by harvesting potatoes
Perfect for desks, shelves, and anyone who needs a gentle reminder to breathe.
👉 Bring Hotato home today
Tap link in bio to get your Hotato set
Limited quantities available — stay chill, but don’t wait too long 🥔💛
Hotato Philosophy: Saddle Down & Sprout
Meet Hotato—once a speedy horse, now a fully certified potato horse.
After slowing his hooves a little too much, he discovered the soft, starchy side of life.
Unbaked, unbothered, and absolutely thriving on a potato farm somewhere.
Say hi to Hotato at @klartbookfair
28–30 Nov 2025 KL & Selangor Chinese Assembly Hall (KLSCAH)
He’ll be sharing his peel-good transformation story. 🥔
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Visual Identity
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Founded by three bold and passionate food lovers, Shifenbao (十分饱) is on a mission to deliver ultimate satisfaction—one indulgent bite at a time. Inspired by Malaysia’s beloved Nasi Lemak, Shifenbao serves up generous portions packed with rich flavours, fragrant spices, and vibrant colours that awaken the senses. True to its name—meaning “completely full”—Shifenbao promises a feast that leaves no appetite unsatisfied.
Just as every meal is served to taste, Shifenbao’s variable logo comes in three portions—Light, Standard, and Generous—reflecting different serving sizes. We created a curry-topped logotype inspired by the signature plating of Nasi Lemak, where sambal or curry is lavishly poured over a mound of white rice, cascading down its sides. To bring this concept to life, we developed a generator that allows the brand to customise its curry-topped logo with varying levels of its curry’s flow, richness, and thickness, creating a dynamic and flavourful visual identity that embodies indulgence in every drop.
The use of a tropical palette enhances Shifenbao’s bold sensory identity, evoking the warmth and richness of its culinary inspiration. A curated set of photography with irresistible mouth-watering expressions captures the joy of indulgence—rendang chicken, glistening sambal, and the perfect balance of textures—drawing audiences into the full Shifenbao experience.
From the fluid dynamism of the logo to the vibrant, sensory-driven palette, every element of Shifenbao’s identity is designed to celebrate indulgence. The interplay of rich hues, bold typography, and immersive food photography brings the brand’s promise to life—transforming every visual touchpoint into a mouth-watering invitation to feast.
#branding #brandidentitydesign #graphicdesign #typography #logotype
