Melanie Brandman

25 years in, Brandman turns the page to a new chapter. To mark our milestone anniversary, today we unveil a comprehensive rebrand alongside a new website and refined visual identity.⁠ ⁠ “For 25 years, we have championed the brands that define how the world travels and lives,” said Melanie Brandman, Founder and CEO of Brandman. “This rebrand reflects our evolution — honoring our legacy while positioning us for the next era of growth, innovation, and global influence.”⁠ ⁠ Tap the link in our bio to step inside the new Brandman.

"Set along Long Beach on the southwest coast of Phu Quoc Island, the resort sits right at the water’s edge within a region recognized by UNESCO for its rich marine ecosystem. The shift is immediate: one moment the density of the city, the next palm trees, open sea, and the easy pace of island life." williamlinyc for @townandcountrymag ⁠ ⁠ ⁠Read the full review of Brandman client, @regentphuquoc , through the link in our bio.⁠

A landmark moment for Westin: @westinvallarta , the brand’s first all-inclusive resort in Mexico, introduces a new Playa Vallarta lifestyle along the Pacific Coast.⁠ ⁠ A first-of-its-kind opening, it sets a new standard for the all-inclusive experience, where thoughtful design, chef-led culinary, and immersive cultural moments are guided by Westin’s signature approach to well-being.

We’re proud to welcome Cuvée to the Brandman portfolio, a brand defined by its rare collection of private residences and a deeply bespoke approach to hospitality in some of the world’s most coveted destinations.⁠ ⁠ With an emphasis on seamless service and singular, highly personalized stays, @staycuvee reflects the growing desire for travel that is both refined and deeply individual. We look forward to shaping and sharing their story as they continue to evolve within the luxury travel landscape.

“For The Peninsula Hotels, art is not an accessory to hospitality; it is one of its defining languages. Rather than lending their walls to galleries, they commission immersive, often large‑scale works on façades, in lobbies and other public spaces so that art is encountered in the flow of every visit to the property.” @orensten for @coolhunting ⁠ ⁠ ⁠Read the full review of Brandman client, @peninsulahongkong , through the link in our bio.⁠

Introducing à la carte by Brandman, a curated edit of what’s new, noteworthy, and next across the Brandman world, the industry at large, and the evolving world of travel and lifestyle.⁠ ⁠ Thoughtfully assembled and delivered to your inbox each quarter, we keep you connected to what’s new, noteworthy, and next. Tap the link in our bio to subscribe.

A defining moment for @VistaOstuni .⁠ ⁠ We’re proud to celebrate Brandman client Vista Ostuni’s inclusion on @travelandleisure ’s 2026 It List, honoring the 100 best new hotels in the world. Set in the heart of Puglia, the property reimagines a storied setting, where heritage and contemporary design meet in effortless harmony.⁠ ⁠ #ItList

JUST BACK FROM: CAPELLA SYDNEY 🇦🇺 The Hotel Edit And I have a lot to say 🥰 I love historic hotels having started my hotel career just up the road in the former Treasury Building. The @CapellaSydney is housed in the meticulously restored Department of Education Building and earns its place among the world’s finest. The design pays genuine respect to the heritage of the building while layering in interiors of real warmth and sophistication. Soaring ceilings, sandstone columns, corridors that carry the weight of history. This is architecture you feel as much as you see. The result is a space that feels both monumental and deeply liveable. When I told people in @Sydney where I was staying, the response was unanimous: it’s the best hotel addition to this city in years. Coming from Sydneysiders — that’s saying a lot. The location is perfection and we lucked out with perfect Sydney weather all week. Our mornings became a ritual - out early, down to the water, walking the harbour foreshore as the city came to life around that unmistakable silhouette @sydneyoperahouse ❤️ Flat white in hand, that iconic Sydney light doing what only it can do. There is something about starting your day at one of the world’s most iconic landmarks, on foot and unhurried, that recalibrates everything. Back at the hotel, every detail has been considered. The suites, art, spa, design, dining, all of it. But it’s the service that operates at that rare frequency where everything feels effortless and nothing feels transactional. Sydney has always had the setting. Now it has a hotel truly worthy of it. — 📸 THE INSTAGRAM MOMENT 📸 MEADOW — a mesmerising kinetic installation by Dutch art duo DRIFT @studiodrift — fills the soaring atrium with 19 mechanised flower lanterns that slowly bloom and close overhead, their colours shifting with the light. Inspired by native Australian wildflowers, they are designed to respond to your presence as though you are the sun. ****** Thanks Jack Ezon @embarkbeyond for arranging the perfect stay for us and Marc von Arnim @marcva73 General Manager Capella Sydney. Magical stay. ✨🌟 #luxurytravel #thehoteledit #luxuryhotels #travelcurator

For those ready to step into what’s next, this is your moment.⁠ ⁠ We’re seeking talent at all levels (3 years of experience required) to join our New York PR team, an opportunity to shape compelling narratives, elevate world-class brands, and work at the forefront of luxury, travel, and lifestyle.⁠ ⁠ To apply, please send your resume to [email protected].

When you’ve known someone for what seems like a million years - & considering powerhouse @melaniebrandman divides her big, luxe lifestyle & travel @brandmanagency business between London, New York and the rest of the world . . . it’s always great to pick up from exactly where we left off. 🙏🏼 Gotta love that. Such a beautiful & fun lunch with the magnificent Melanie and her divine fiancé Oliver (aka Olly) at @margaretdoublebay . Don’t think we drew breath, only to eat. And breathe. 😂☺️ And the oysters, tuna carpaccio, snapper, mushy peas & affogato 😁 were sensational … 💥🙏🏼✔️ #lunch #friends #life #wegowayback ☺️❤️

Wonderful impromptu Wednesday Sunset Sail on HMAS Wayland with a great crew to welcome back @melaniebrandman and her fiancè Olly on their Sydney stopover. Thank you @nwayland @sallyburleigh @shgbaker @mctraveller @dilvinyasa @steve_mc76 et Al for joining us.

"Stroll beneath palm trees, luxuriate in the pool or board a free shuttle boat from the hotel’s dock to the port of St.-Tropez. Excursions to the beaches of Pampelonne are also available. After following in the sandy footsteps of boldfaced names, pull up a chair at the hotel’s beach club restaurant Beauvallon Sur Mer, which is led by the French chef Yannick Alléno." - @stephanierosenbloom for @nytimes ⁠ ⁠ ⁠Read the full review of Brandman client, @comolebeauvallon , through the link in our bio.⁠