GOTBIGMILK Exclusive for
@33magazine ⋆. 𐙚˚Link in Bio⋆. 𐙚˚
GOTBIGMILK is built on the exploration of the masculinization of the meat industry, objectification of women, animal products and the absurdist of its marketing.
“I was initially intrigued by Superbowl style burger ads and the iconic “got milk?” campaigns. This led me down a rabbit hole to find that there is a slew of surprisingly overtly sexual and sexist campaigns related to the meat industry throughout history. Using sex to sell meat based products was not a new concept and it wasn’t getting old anytime soon. I asked myself, why is meat so masculinized and why do we as a society so heavily associate women’s bodies to meat based food products? Where does this thought that meat must be provided by women along with a smile on her face and sex readily available. Why has the media decided this is the ideal way to sell meat and why has it been working so well, for so long?
It’s impossible to ignore the very obvious impact the western world and colonization has had on the creation of this phenomenon. Paintings of white, European kings with large hunks of meat and their queens with small bushels of fruit, enslaved people only having access to undesired leftovers of meat.”
Creative Direction / Outfit Design and Creation / Milk Carton Design and Construction / Set Design
@junireai +
@kungfuk8e
Photography + Editing
@junireai
Film Photography
@emocirclejerk
Advertising Video
@mediaphobe
BTS + Camera Assistance
@mediaphobe @emocirclejerk
Model
@char1ottesangels
Link in bio for the full story 🔬
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