You have 45 seconds to shine, because thatâs all they give you on the Cannes red carpet. Not a minute and a half, like in Venice. Not three minutes, like it looks in Instagram photos. Forty-five seconds, and the security guards are already saying: come on, come on. No exceptions, even if youâre Leonardo DiCaprio.
@maxrocchiphotography and I put together a consultation for a model walking the red carpet for the first time, and we created a Cannes guide in three languages: Russian, Italian, and English. You can download it via the link in the comments. Hereâs what genuinely surprised me, since I had never been to Cannes before.
You can only get onto the Cannes red carpet with a ticket to a film that has a carpet screening in the program. The 5:00-6:00 PM screenings are your best bet, the light is good and the photos actually turn out well.
A personal photographer is a working tool, not a luxury. A full package, hotel plus carpet plus reel, starts anywhere from 500 to 1,000 euros per day. Just the red carpet photos alone run around 200 euros. The delegation photographers shoot everyone for about two seconds each, and if you are lucky, you walk away with three frames.
Your phone goes into your bag before you step onto the carpet. Non-negotiable. Trying to film yourself there in 45 seconds is not realistic anyway, and it looks bad.
Four different looks over three to four days is no longer a suggestion, it is a content requirement. People need to feel like you have been living there for a week.
And the most important thing about contacts: the lobbies of the Martinez, Majestic, and Carlton hotels are open to the public, no invitation needed. That is where the press offices of every major artist are set up. That is where it gets decided whether you make it onto the Chopard party list or not. Building a relationship with a press attache is far more valuable than simply knowing the right people.
Download the guide and share it with whoever needs it. Send the word Cannes to my Instagram DM and you will get the guide in one second.
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