Max Larsson

@maxlarsson

Creative Director @wearewonderstudios Co-Founder of @safustudio @visionart.ai
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My career began with ski and surf films, chasing light, weather, and moments that could never be repeated. Those early years were defined by unpredictability and presence, capturing something real in environments that do not wait for you. Drift is the first time I have felt that same sense of possibility through these new tools, not just to capture a world, but to build one around the emotional core of surfing. To shape memory, atmosphere, and movement in a way that still feels grounded, tactile, and honest. At its heart, this film is about returning, to life, to movement, and to the people and places that define who we are. After a period where everything is put on hold, where your body and identity are uncertain, there is something powerful in finding your way back to what once made you feel alive. Surfing becomes more than an action, it is a way of reconnecting, of proving to yourself that you are still there. This project is deeply rooted in collaboration. From the earliest visual prompts to the final soundtrack, it has been about building something emotional rather than explanatory, a film that does not tell you what to feel, but invites you to remember something of your own. Creative Director: Max Larsson Composer: @nikolindhe Vocalist & Topliner: @claudiiakelley
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1 month ago
Everything is Watching - The full music video is now live. A film made by @maxlarsson This entire film is created using text-to-video generation with Google Veo 3. Every single frame is AI-generated, with no live-action footage, and built directly from prompts, visual direction, and a lot of trial and error. It’s the first time I’ve taken a concept all the way through using Veo 3 from beginning to end, and the process has been unlike anything I’ve done before. The music is composed by Nikodemus Lindhé @nikolindhe , with vocals and lyrics by Claudia Kelley Marzec @claudiiakelley . I honestly can’t thank them enough. What they created added a whole new dimension and gave the visuals room to breathe. Their work really completed the piece. What started as a loose visual idea slowly turned into something more layered and emotional. As it came together, it ended up carrying more weight than I expected. I’ve been exploring what’s possible with this new generation of tools, and this one feels like a step forward. The full 4K version is available through the link in bio. Hope you enjoy it - and as always, curious to hear what you think. #aifilm #filmmaking #musicvideo
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11 months ago
STORMY 🌩️ A Gen AI fashion short film pushing boundaries with Google Veo 2. Visuals by: @maxlarsson // @visionart.ai Concept by: @itsjennielarsson Soundtrack by: @nikolindhe Vocals by: @claudiiakelley Color grading and editing by: @maxlarsson // @visionart.ai Big thanks to the team at @googledeepmind for giving us access to #Veo2 for this project. Original song: "You Know I Have to Go" – Röyksopp
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1 year ago
Weekend
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8 days ago
Coming soon 👀
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19 days ago
Our latest work together with Samsung for the Galaxy Book 6 explores how generative AI and high-end 3D/VFX production can operate as one unified creative pipeline. By combining these disciplines from the ground up, the process becomes both faster and more adaptive, without sacrificing visual precision or storytelling depth. AI Directors: @safustudio 3D and VFX production: @thechimneyway Managing Director Chimney AI-Studio: @musigiulio
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24 days ago
Editorial ||| in progress
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1 month ago
New project // Liquid
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1 month ago
So excited to officially join the team at @wearewonderstudios as Creative Director. Over the past years, I’ve been exploring how AI can extend the language of filmmaking, not replace it. Trying to find that balance between craft and new technology, and what storytelling can become when those two worlds truly come together. What drew me to Wonder was a clear alignment in that thinking. A deep respect for cinematic storytelling, combined with a genuine ambition to push the medium forward in a meaningful way, led by Co-Founder @justinhackney and @_xaviercollins_ I’ve already had the chance to collaborate on projects with the team, including work connected to @lewiscapaldi and The Wolf of Wall Street. Excited to now be part of the journey and to help shape what’s next ✨
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1 month ago
Dreams keep coming
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1 month ago
A new chapter ✨
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2 months ago
Recap 🇮🇹 2024
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3 months ago