The Honest Cash Register for SIRE
@stichtingsire
At the Netherlands Film Academy, graduating students create 60-second commercials for the SIRE Foundation. Our brief: raise awareness about food consumption. This short commercial takes a dry, comedic but still somewhat ominous approach to the issue.
The goal to highlight how complex and sometimes contradictory our food choices can be. By exaggerating the act of grocery shopping into something absurd, the commercial playfully exposes the hidden tensions between what we buy, what we consume, and what it really “costs.”
🎞️ This commercial was shot the traditional way: on 35mm-film, a unique experience that adds authentic texture and character you just can’t replicate digitally! ✨
Cast: Anne Meijer, Wieke Overzet
@annemeijer @wiekeoverzet
Director: Gora Mboup
@goram_
Producer: Yunus M. Benli
@yunus.m.benli
Line-Producer: Fasela Oosterwolde
@faselaoosterwolde
1st AD: Yunus M. Benli
@yunus.m.benli
Production-Cordinator:
@dorien_speelman @cas.gijsberts
3th AD: Francois Veeden
@francoisjveeden
DOP: Max Merkus
@maxhisview
1st AC: Thomas Zeman
@_thomaszeman
2nd AC: Joy Willems
@joywillems_
Gaffer: Matvey Murashko
@matveymura
Best Boy: Ezio Lucke
@luckyacepro
Belichter: Leanne Te Sligte
@leannetesligte
Production design: Nando van der Veen
@nandovanderveen.official
Production design assistant: Elliot Roggeveen-Schuur
@elliot_schr
Sound design: Deniz Ulguru
@a.denizugurlu
Geluidsopname: Avalon Giouroukis
@avalongiouroukis
Mixage: Deniz Ulguru
Visual effects artist: Birk Bouman
@birkbouman
Editor: Luc van Baar
@lucvanbaar
Grading: Captcha! Amsterdam
@captcha_amsterdam
Composer: Emir Hadimoglu
@omeremir_
Kostuumontwerp: Silvia van Thor, Denise John
@silviavanthor @neezyjohn
@kodak_shootfilm
#FoodForThought #Sustainability #ConsciousChoices #FoodAwareness #FilmAcademy #GraduationFilm #ShotOnFilm #35mmFilm #KeepFilmAlive #ShortFilm #Storytelling