Snowboarding has always been about more than just riding. Behind every thriving scene are the people who quietly keep it alive – the ones organising grassroots events, shaping parks, supporting local shops, mentoring younger riders, and making sure the community continues to grow.
With our new series Local Heroes, we want to shine a light on those people.
First up: Innsbruck local @maxglatzl - Known for always welcoming everyone with a big smile, Max has been a key part of the Innsbruck snowboard scene for years. Whether it’s through his own riding, his work with @deeluxeboots and @nordketteinnsbruck or organising events and projects with the @sanesnowboarding crew, he’s someone who genuinely cares about keeping the local snowboard community alive.
Hit the link in bio to read the full interview.
Photos: @hannesmautner_photo & @hen.ri.k Interview: @stellajohannna
#snowboarding #sbilocalheroes #innsbruck #maxglatzl
❤️🔥 IT WAS ALL A DREAM ❤️🔥
Beyond stoked to present my new signature strap “THE BIG BELLY BOI” together with @melonoptics 🥳
Forever grateful for making this dream come true 🙏
Huge shoutout to @prominentsuspect for creating the design and bringing it to life 🫂
Limited pieces available online, so better be fast if you want one 🤘
Link in bio 💕
#melonoptics #snowboarding #itwasalladream
‼️🎁 RIP CURL x BLUE TOMATO RAFFLE 🎁‼️
We’re teaming up with @ripcurl to give away 2x F-Light Global 100L “Search Camo” Travel bags. Lightweight, tough, and built for endless trips, salty escapes & spontaneous getaways.
How to enter:
Head to our Blue World fill the form and you are in!
Read all the details on our Blue World, link in bio!
Deadline: Thursday, May 14th 2026
Good luck 🍀
The ID Team has been @maxglatzl ’s boot of choice since he joined DEELUXE — nearly a decade strong 💯
From powder to park, Max rides the ID Team in any terrain.
What he loves most: the L3 lacing system combined with the Powerstrap for ultimate hold and precision. The medium flex is the perfect match for his riding — from smaller spots to bigger hits.
Plus, the shell is built with Rise by Bloom — a bio-based foam made from algae harvested from compromised ecosystems.
It helps clean water, restore aquatic habitats, and even captures carbon in the process.
Find out more about the ID Team on our website and don´t miss the DEELUXE Meltdown Session this Saturday April 4th at @nordketteskylinepark 🔥
#deeluxeboots #snowboardingisourID #snowboarding #holdfasttweakhard
