On the latest instalment of LABWatch, we’ve been keeping a close eye on market trends and global campaigns that made us stop the scroll this month. From tomato-shaped hot air balloons to AI-generated dreamscapes, these are the creative sparks setting the internet (and our group chats) alight.
The LABWatch Recap:
1.
@Jacquemus ’ Monte Carlo Beach Club social campaign redefined escapism with sun-soaked visuals and Mediterranean moodboarding.
2. The announcement of
@Ikea x
@gustafwestman has us ready for dopamine décor, the internet is already buzzing, and the drop hasn’t even landed.
3.
@GentleMonster x
@Bratz brought Y2K edge to eyewear in a campaign dripping with attitude.
4.
@Loewe ’s ongoing tomato obsession took flight this time as a literal hot air balloon.
5. Creator
@JasminDowling partnered with
@Herm ès for a colour-rich, creative-led collaboration to promote their latest issue of Conversations Du Monde.
6. Café culture turned pop-up trend:
@PradaBeauty ’s activation blurred the line between beauty and lifestyle.
7. The future of food x fashion marketing?
@Jacquemus ’ L.A. diner-style pop-up is the blueprint.
8. AI storytelling takes centre stage: see
@Ulises for mind-bending digital content.
9.
@RayBanMeta teams up with
@chrishemsworth and
@prattprattpratt to promote their new and hot AI glasses.
10.
@Rhode delivers a Euro summer dreamscape in its latest seasonal campaign.
11. Embroidery is everywhere,
@merit and
@burberry are stitching luxury into the moment.
12.
@refybeauty goes full chrome with silver linings and social hotel trolley teasers, shiny, surreal, and impossible to ignore.
Stay tuned for more.
#MAXCoLAB #LABWatch
