From the archive circa 2000 a distribution company ident. Article 27 was named after the article in the human rights declaration citing the right to cultural expression, set high ambitions to put great content in front of the right audience regardless of financial incentive, or rather in spite of the lack of it, largely underpinned by innovative software and hardware solutions that were a precursor to today’s streaming platforms this was a forward thinking move with people not profit at its heart. The execution exposed the beautiful detritus of cinema turning the negative into a positive, shot on super 16 and created with ink and hair gel in the gate of a £1million telecine it was both in camera and cameraless photography. In very short succession the company was acquired and asset stripped for its innovative tech, a lesson for me on unscrupulous capitalism and a sad loss to the intended audiences who never really got to benefit from its value. #incameratechniques 16mm shot by @mattybroad refine by the sorry missed #daveludlam I can’t recall who did the sound, maybe james @ jungle? This made it into @d_and_ad in 2000 I think #titlesequencedesign #notiondesign #branding
