In a Vinyl Bar, sound is treated with care, time moves without insistence, and the mind is allowed to settle into the present moment.
To brand such a space is not to announce what is offered, but to communicate the state of mind it encourages.
This is my approach to vinyl bar branding, part 2 of my creative direction mini series I’m uploading over the summer.
To brand a yacht is not to catalogue its design, but to imply the subtle change that takes place once you step aboard.
This video explains how I would creatively direct a yacht shoot, part 1 of a new mini series I’ll be uploading over the summer.
