Day 1: Soft Launch
Sure I said Day 1 but fact of the matter is I’ve been developing the Perfect10.com website for about a month and a half.
I decided to focus my initial efforts in the Pacific Northwest since that’s where I live and for whatever reason rhinoplasty called to me as the procedure to move on first.
Based on that I’ve built out a procedure site architecture that begins at perfect10.com/rhinoplasty and includes basic info with featured (paid membership) doctors becoming the medical reviewers for their chosen specialty. From there additional pages expand on risks, recovery, cost, alternatives, before and after photos, and reviews.
Because the site is so new and I’m only one person I’ve decided to spam Google with new pages that are specific to plastic surgeons in the PNW to begin to create the architecture for the site.
Today I’m building out quick pages using ChatGPT by asking it to identify the top rated plastic surgeons in specific cities and tell me their years in practice, address, board certifications, address, and phone number. This will give me essential information for contacting providers for paid site membership as well as encourage Google to start ranking the site - killing 2 birds with one stone.
I’ll upgrade these pages to dynamic lists as providers come online and make them filterable based on a number of criteria. Paid providers (with excellent reviews) will get preferential treatment while doctors further down the list will enjoy free listings.
I’ll collect click data on each provider so that I have analytics to provide when it comes time to upsell the free listings.
Did I mention that I’m the only one working on this?
The goal is to get substantial investment as time goes on so that I can move from plastic surgery to cosmetic treatments (med-spa) to spa experiences (day spa) to salon services and then eventually at-home beauty affiliate opportunities.
Day 1: Building Perfect 10
As almost none of you know, I used to buy domain names at auction… sometimes for large amounts of money. In one such auction I was lucky enough to acquire Perfect10.com which at one time was home to a tastefully all-natural nude magazine that competed with Playboy in the early 2000s.
I’ve been sitting on it for the better part of 5 years and have finally decided to devote my time to building a brand around it.
The aim is to provide a website featuring directory listings that connect people searching for cosmetic or beauty enhancement with providers who offer those services. It’ll also provide procedure and treatment information that will act as a traffic funnel to the providers.
Although this isn’t even close to a subject-matter that I know or am even particularly interested in, the opportunity is what interests me.
What intrigues me about this pursuit is A) The lack of competitors B) The high marketing dollars that providers are willing to spend to acquire clients C) the gradual expansion opportunities to eventually become a household name in beauty D) The freedom to commit as much or as little time as I have while raising a family and holding down a full-time job.
Follow along as I document building Perfect10.com, strategizing next steps, monetizing site listings, and accessing capital.
