The Phoenix
Be Phoenix
Coaching female competitors to step on stage with confidence
First-time & returning
@10xathleticusa MA10X 10% OFF
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A promise I made at thirteen. Kept.
Thirteen years old, I set a target that would shape my whole life.
Decades later, I’d achieved it and a lot more.
I’ve stepped on stages around the world.
Built a business from nothing.
Run my own shows.
Represented my country.
Judged on the biggest stages in the sport.
Coached clients to win at the highest level.
And learned what it really takes to lead.
This is more than a career.
It’s a lifetime of work, discipline, and commitment.
If you want a coach who has lived every part of this sport and can take you further than you thought possible, send me a message and let’s talk about your next season.
#MattAdamsMentorship #FemaleBodybuilding #BikiniCompetitor #FigureCompetitor #WomensPhysique #FemaleCompetitorCoach #BodybuildingCoach #ContestPrepCoach #UKBikiniCompetitor #FemalePhysiqueAthlete #BodybuildingLifestyle #PhysiqueTransformation #BikiniPrepCoach #WomenWhoLift #FigurePrepCoach #PhysiqueMentor #ContestPrepUK #FemaleAthleteLife #BikiniCompetitionPrep #PhysiqueAthlete
If you're a first-time female competitor or returning to stage to do it properly, this is for you.
This is who I am.
What I stand for.
And why The Phoenix Standard exists.
I’ve spent over 25 years coaching, competing, judging, and mentoring.
But titles aren’t what define this.
It’s structure. Leadership. Presence.
And helping women step on stage composed, confident, and proud.
If you're ready for real coaching with standards, clarity, and purpose
—
DM me the word STAGE, and I’ll walk you through what that journey can look like.
If you don’t learn a lesson from mistakes you have made or things you have been through, then you won’t grow from them. Facing issues is tough, but is the best option in the long run🤝
Have you caught up on the episode of The Doghouse Chats where we were joined by @mattbephoenix to talk all things coaching, old-school PED protocols, supplements, meditation, dealing with hardship on prep & more🫡
We are on episode 22 of The Doghouse Chats so far - don’t forget to subscribe to our YouTube channel so you don’t miss an episode🤝
Have you caught up on the episode of The Doghouse Chats where we were joined by @mattbephoenix to talk all things coaching, old-school PED protocols, supplements, meditation, dealing with hardship on prep & more🫡
We are on episode 22 of The Doghouse Chats so far - don’t forget to subscribe to our YouTube channel so you don’t miss an episode🤝
Show day moves quickly.
Things change through the day.
Timing.
Stress.
Emotions.
The athlete feels it all.
Part of coaching is keeping things settled while the day unfolds.
Clear direction.
A steady environment.
Keeping her focused on what matters in that moment.
That carries onto the stage.
🦋One day.. or day one? 🦋
🤍August 2025 I had my day 1.
🦋 9 Months
✨ Consistency, grit, determination and a dream to chase. ✨
🦋 6 Shows. 5 Wins. 1 Pro card 🦋
🦋 Find something you love, which demands growth, opportunities & forces you into a better version.🦋
#consistencyiskey🔑 #dreams #elevateyourlife #bodybuildingmotivation #fitness
✨Bikinis @viperbikinis
✨ Coach @mattbephoenix
✨ Tan @muscletanuk
Second show of the season with Nai.
UK Ultimate Physiques.
4th in Bikini Open.
1st in Bikini Athletic.
Overall winner.
Pro card earned.
British Finals qualification secured.
A huge day.
When we selected this show, I told her she had the potential to win the overall and take the pro card.
At the time, she struggled to fully see that for herself.
That’s changing now.
Today had plenty of moments that could have pulled her out of flow.
The kind of things that happen on show day more often than people realise.
She stayed with it.
Stayed present.
Handled it well.
That carries onto the stage.
Because competing well is never just about condition.
It’s how the athlete holds herself through the full day.
The look.
The energy.
The confidence.
The presence.
That’s the part people feel when you walk on stage.
For me, this is why first shows and early season shows matter so much.
You learn the athlete.
How she responds.
How she presents.
How her physique changes through each phase of peak week.
Every show gives more clarity.
And now we have six days until the next one.
Different federation.
Different criteria.
A different look needed again.
That’s the exciting part.
Because she’s only just starting to see what she’s capable of.
And we’re only just getting started.
You can’t out-discipline your emotions, no matter how many boxes you tick or what a great bodybuilder you are.
…Eventually you have to face them.
Catch this full episode on our YouTube channel where we discuss lots of important topics surrounding retiring from bodybuilding & finding your identity outside of the sport🤝
One important thing to know now before you decide to stop competing🤝
If you have retired from bodybuilding, what advice would you give to those stepping into their next chapter post-competing?👇
This full discussion is in Episode 20 of The Doghouse Chats on our YouTube channel err we were joined by @mattbephoenix 🎙️
