Pooja Saxena

@matratype

🔠 Type design, lettering & typography 📸 Street lettering, ephemera 📍 DEL / BXL . Get my book INDIA STREET LETTERING 👇🏼
Followers
7,488
Following
2,416
Account Insight
Score
33.45%
Index
Health Rate
%
Users Ratio
3:1
Weeks posts
Introducing Bree Devanagari /// Bree is one of the friendliest fonts ever, and the new interpretation led by Pooja Saxena (@matratype ) brings Bree to the Devanagari script in seven weights. How sweet it is! Find out more about Bree Devanagari at our website (link in bio).
235 14
1 month ago
The book is hot off the press, and it is time to take this show on the road! 📚🥳 I’m happy, excited, nervous to invite you to the book launch and events to celebrate INDIA STREET LETTERING: A JOURNEY THROUGH TYPOGRAPHIC CRAFT & CULTURE. 17.01.26 — Champaca Bookstore, Bangalore 01.02.26 — The Bookshop Inc, New Delhi 07.02.26 — Champaca Pop-up, Panjim 08.02.26 — Museum of Goa, Pilerne (Goa) 14.02.26 — Mehrab Bookshop, Kochi Keep an eye out on social media for schedule and RSVP details, and see you soon. Thank you @champacabooks @thebookshopinc @museumofgoa @mehrabbookshop for hosting me, and to @nia.thandapani @anshikavarma @typogoaphy @prajwalxavier for bringing their scholarship, insights and good cheer to the conversations we will have about street lettering, public typography and book making. I owe y’all 🫶🏼 I’m taking a much-needed break from March onwards, but I am looking forward to traveling around India, and talking street lettering later in the year, whether at conferences, studios, bookshops, design schools, everywhere there are typophiles. Please hit me up if you know anyone who’d be up for hosting me — thank you! {Indian Design, Indian Typography, Street Lettering, Street Type, Visual Culture, Design, Typography, Design Book, Typography Book}
699 56
4 months ago
As we inch ever closer to making the INDIA STREET LETTERING book a beautiful object you can hold in your hands and flip through, I’m so darn happy to see a sneak peek being featured in the one and only @creativeboom 💥 Swipe through for more, and follow the links in my bio to preorder the book from @blaftpublications + read @journotom ’s piece in Creative Boom. Thank you, Katy and Tom! #IndiePublishing #BlaftPublications #IndiaStreetLettering
1,636 36
5 months ago
☠️ ZINE ALERT ☠️ I didn’t just make the India Street Lettering book last year, I also published a brand new zine ☠️ DEAD LETTERS ☠️ about the beautiful and unexpected letterforms on gravestones in the South Park Street Cemetery (Kolkata), Nicholson Cemetery (New Delhi) and Nishatganj Cemetery (Lucknow). If you ever joined me for a type walk in Nicholson Cemetery, you might even remember seeing some of the featured photographs IRL. Those of you who supported the Kickstarter campaign for the book would have already received your copy (it was a reward for one of the stretch goals 😇). Now, you also can get copies from your favourite local indie bookshops @champacabooks @thebookshopinc @mehrabbookshop . Not in one of these cities? Champaca Bookstore ships the zine countrywide, and @blaftpublications ships them around the world (links in my bio). The zine uses a pre-release version of @daytonamess.otf ’s gorgeous typeface Dargon, which was released by @type_together just a couple of weeks ago. So lucky to have been able to use the design for the zine, months before the font release. It is such a perfect fit! Photos of the zines by my favourite @harshayjha Please get yourself a copy of DEAD LETTERS, go for a walk in your nearest cemetery to see some letters, and show me what you document 📸 🤩 🪦 {Indian Design, Indian Typography, Street Lettering, Street Type, Visual Culture, Design, Typography, Design Zine, Typography Zine, Photozine}
170 6
3 days ago
Bree Devanagari /// Bree is beloved around the world, and the new interpretation of Bree into Devanagari by Pooja Saxena (@matratype ) and team will suit a multitude of applications wherever the Devanagari script is used. Its warmth and memorability make it a perfect choice for logos, packaging and signage for brands that speak from the heart and build communities. Find out more at the link in our bio.
124 1
13 days ago
Bree Devanagari /// Seven weights, including a juicy extrabold. The new Bree Devanagari is here. Get it now from our web store (link in bio).
75 1
1 month ago
Bree Devanagari /// With seven weights and extensive range of stylistic alternates, the new Bree Devanagari provides a great deal of flexibility and room to grow. With Bree Devanagari, you can be gregarious while being polished. Find out more about Bree Devanagari on our website (link in bio).
140 1
1 month ago
Bree Devanagari /// With seven weights and and an extensive range of stylistic alternates, Bree Devanagari’s sunny disposition sets an exuberant tone for branding and headlines, and the text weights are a pleasure to read in longer settings. Bree Devanagari really is a type family that can do both sweet and savoury. Find out more about Bree Devanagari at our website (link in bio). #typography #fonts #branding #Devanagari
105 3
1 month ago
Bree Devanagari /// Originally inspired by TypeTogether’s logotype, Bree Latin launched in 2008 and was an immediate triumph. A decade and a half later we began work on interpreting the design in Devanagari. This latest extension matches the meter of the established scripts by echoing handwritten gestures and gentle strokes, and building upon a foundation of narrow but even horizontal proportions. The result truly is delicious! Find out more about Bree Devanagari at the link in our bio.
81 2
1 month ago
Bree Devanagari /// Beloved worldwide, the Bree type family is now available in the Devanagari script. Available in seven weights, including a big-hearted extrabold, Bree Devanagari is perfect for branding, packaging, signage, and editorial. It’s easy to see why we call this the sweetest release. Find out more at the link in our bio.
142 1
1 month ago
Introducing Bree Devanagari /// Bree is one of our best-loved font families. Now it’s available in Devanagari in seven weights. How sweet it is! #typography #fonts #graphicdesign #Devanagari
83 0
1 month ago
Bree Devanagari sneak peek /// Next week we’ll release Bree Devanagari, an interpretation of one of our most popular type families into the most widely-used writing system in India by Pooja Saxena (@matratype ) and a talented team of designers. To set off your typographic sweet tooth, here’s a preview. See more at the link in our bio.
132 2
1 month ago