Mathivanan Rajendran

Innovation isn’t always rocket science. 🚀 
Sometimes a simple idea is all it takes to shake things up. 🍩 

Enter the EFM Innovation Hub, your space for ideas, networking, and industry breakthroughs. 💥
 🎥 Hear from Mathivanan Rajendran @mathivananr , our Head of Innovation, how to make every minute at the Innovation Hub count!

What’s waiting for you? 
✨ A full floor of exhibits, startups & cutting-edge tools 
☕ Breakfast Club + Happy Hour for networking 
💡 Opportunity to pitch your startup or idea to key decision-makers

Innovation tastes better when it’s shared! 

📅 See you at the EFM, February 12–18, 2026!

Tech that dares.⚡️ Creativity that inspires.💥 At the EFM Innovation Hub, creators and innovators move to the same beat, collaborate and shape the next wave of innovation! 🎥 Watch @mathivananr - our Head of Innovation- explain what makes this space so special and why you don’t want to miss it! #EFM2026

Hallo Berlin! 👩‍🎤 The stars aligned in so many mysterious ways to bring me to this amazing city and work for the largest public film festival in the world. Bring this Desert baby a jacket if you’re here in February ❄️ #Berlinale #EFM # InnovationHub #EFMStartups 📸 @frank_schoepgens

Work it 💥 Tattoo by @as_tattooer Studio @abetterway_tattoo

They weren’t lying about the streets on May Day 💥

2026 ☀️ #tnelection2026

Nihaarika Negi (@nihaarikan ) is an award-winning Kinnauri interdisciplinary artist/filmmaker and Berlinale Talents, supported by Sundance Institute + WIF, Film Independent and Venice Biennale Labs. Asawari Jagushte (@asawarijagushte ) and Varsha Panikar produce through @starhopperinc , India’s award-winning trans-led production house. Asawari was recently named one of GQ India’s Top 5 LGBTQIA+ Changemakers in 2025. Their films have screened at BFI Flare, Outfest LA, and Berlin. Pramiti Negi is an independent research scholar, educator, and co-founder of @zed.tells , a community media platform based in Kinnaur, working to build a digital library of indigenous knowledge and an interactive space for storytelling traditions prevalent within communities across the Himalayas. Mahesh (@mahesh_negi_ronseru ) is a nature educator from Kinnaur, Himachal Pradesh, working closely with local and cross-cultural communities. His work focuses on documenting wildlife species of the region while fostering a deeper connection between people, culture, and the natural landscape. Through his initiatives, he creates spaces that encourage nature conservation, community engagement, and creative expression rooted in local traditions. Mathivanan Rajendran (@mathivananr ) and Ishan Hendre (@transhendrance ) produce through Earthbound, at @storicultureworld . Earthbound is an ecosystem of transformative initiatives making impact through transmedia storytelling. Storiculture is a new media studio aligning purpose-driven capital with impactful storytelling to build cultural infrastructure for the future. TENFA. World Premiere @indianfilmfestival

🏆 Nominated for Best Director @aranya.sahay and Best Film @humansintheloop_film at the Critic’s Choice Awards 2026. Thank you @filmcriticsguild & @criticschoiceindia .

When I suggested that we call the Humans in the Loop community screening campaign “Road to 100 Theatres” (which @mathivananr instantly workshopped to the far better “Road to 100 Screens”) I said “I just think a sense of a journey is good, feeling like you’re along for the ride”. I meant the audiences who would watch and support the film. In hindsight I realise, I was talking about us too - the people behind the film, along for the ride, on a journey together. Indie films are special. It’s something about goodness and harmony. Something about care. Something about dreaming big together and doing the small jobs that make that big dream a reality. Something about knowing that it could’ve been easier with more of everything, but there was a magic in doing it with exactly these people, exactly at that time, in exactly that way. So to stand on a red carpet with these people (some missing and sorely missed) - when the film and Aranya were nominated for Best Film and Best Director alongside true heavyweights in the industry - felt fitting. Thank you @filmcriticsguild @criticschoiceindia .

it’s been a long road with Humans in the Loop. from a single-theatre release… to sold-out shows across 10 cities — built through sheer, relentless pushing and more than 100+ community partners that took it city to city, room to room and across the world. to now: #BestFilm and #BestDirector nominee at the Critics’ Choice Awards, sharing space with the biggest films, in the very same categories. feels surreal. feels very earned. so proud of this one 🤍 thank you @criticschoiceindia @filmcriticsguild

🏆 Dressed up like an award for @aranya.sahay & @humansintheloop_film #BestFilm #bestdirector Nominee Thank you @criticschoiceindia @filmcriticsguild Fit Designer 4 Lyf: @thisisdriz

Our first CEH Film Club screening is around the corner! Humans in the Loop tells the story of an indigenous woman who begins interacting with AI while working in a remote data centre in Jharkhand - training algorithms to recognize and differentiate between objects. As she delves deeper into her work, Nehma begins to uncover the subtle yet persistent human biases embedded within AI systems, prompting her to question whether technology can ever truly reflect an Indigenous worldview. The film is based on a real phenomenon happening in various indigenous regions of India, where tech companies have established backend offices for "data labeling", meta-tagging thousands of images and videos to teach an algorithm to recognize and differentiate between objects—essentially, becoming the first step in machine learning. About the filmmaker: Aranya Sahay is an Indian filmmaker whose work blends realism and scientific storytelling with deep social inquiry. Humans in the Loop is produced by Museum of Imagined Futures under the Storiculture fellowship in association with SAUV Films. It was considered for the 2026 Academy Awards in the Best Original Screenplay category. To bring the film to wider audiences, Sahay and his team pioneered an impact-driven distribution strategy, conducting nearly 100 screenings across India, the U.S., and community spaces, building grassroots momentum that attracted executive producer Kiran Rao and winning the prestigious Sloan Distribution Grant—previously awarded to science-oriented films such as Oppenheimer and The Imitation Game. The film will be screened in Hindi, with English subtitles. Tap the link in our bio to book your free spot at our screening! #cehfilmclub #humansintheloop #filmlovers #AI #indigenouslife