Are you reading the whole essay or just here for the vibes? 🍵✨ The generational divide in our office is real today.
Drop a comment below: Are you Team Millennial 📝 or Team Gen Z 💅?
👇 Let us know!
#Matchae #MatchaLovers #GenZvsMillennial #MarketingHumor #ShizuokaMatcha
The secret to the perfect matcha isn’t just the powder... it’s the WATER! 💧🍵 Water makes up 90% of your drink, meaning the right minerals are the key to unlocking the best flavor.
Different bottled waters have wildly different mineral contents (measured in PPM or mg/L) and pH levels. For instance, one type might have a low 18 PPM and a neutral pH, while another could be a high 260 PPM with a more alkaline pH. These choices will drastically change your matcha.
✨ Soft water (Low PPM) = Silkier, creamier, and zero bitterness. (Like a water with 18 PPM)
✨ Mineral water (Higher PPM) = Bolder, complex, and layered. (Like a water with 260 PPM)
Which one do you prefer for your daily whisk? Drop your thoughts in the comments! 👇
#Matcha #Matchae #MatchaTea #MatchaHacks #Usucha
We’ve been working behind the scenes on something incredibly fun, and we can finally share it with you! 🍵✨
Matchae is officially heading to The Matcha Brew Festival @lippomallkemang 🌱🍵🌸
We always love the challenge of building complex, playful beverage recipes, so for this festival, we are dropping an exclusive menu we know you’ll be obsessed with: Butter Tteok Cream Cheese Matcha Latte and Butter Tteok with Seasalt Matcha Cream! 🧈 in collaboration with @fraichebakes_id
But that’s not all! For those of you wanting to explore our single-origin offerings, we will also be serving our newly released Ujitawara Spring Collection (come try the Uji Hikari and Sankou!). Plus, we’ll be bringing along our newly launched Haru ceramic set—crafted with @tazpottery —so you can experience the beautiful pieces in person.
Come hang out with us, talk tea, and grab these exclusive treats while they’re here!
📍 Where: @lippomallkemang (Avenue of the Stars)
🎪 Find Us: Booth C30 (Right by Dor Ubud & the Seating Area)
🗓️ When: 14 - 24 May 2026
Can’t wait to see you all there! Let us know in the comments what you’re most excited to try first. 👇💚
#Matchae #MatchaBrewFestival #LippoMallKemang #MatchaLatte #ButterTteok
🌸 SURPRISE DROP: Spring is in full bloom! 🌸
We’ve been keeping a little secret... Matchae x @tazpottery are thrilled to unveil the HARU (春) Limited Collection!
Inspired by the dynamic energy of the first spring blooms, this hand-thrown katakuchi features textured ridges and a mesmerizing marble swirl glaze of our signature matcha green and vibrant blossom pink. We brought raw, tactile earthy clay to life with this beautiful glaze, making every single piece truly one-of-a-kind. ✨
Choose how you want to welcome spring:
🌸 The Essential Set: Get the stunning Haru katakuchi paired perfectly with our signature Karui whisk.
🌸 The Ultimate Spring Bundle Promotion: Elevate your ritual by bundling the Haru & Karui set with our newly launched Ujitawara Spring Harvest 2026 Collection (featuring Uji Hikari and Sankou). Enjoy special bundle pricing to celebrate the launch!
Set your alarms! ⏰
🌱🌸 LAUNCHING TONIGHT: 5.5.26 at 00:00 WIB
Available exclusively on our e-commerce stores! Quantities are highly limited, so don’t miss out on this beautiful spring experience.
#Matchae #TazPottery #HaruCollection #Spring2026 #ujitawaramatcha
The wait is over! Introducing our Ujitawara Spring Harvest 2026 Collection: Uji Hikari & Sankou. 🌸🍵✨
Exceptional matcha begins with the land. Tended with generations of dedication in Ujitawara, our leaves are shade-grown under black mesh to boost L-theanine, plucked only once a year at their absolute prime, and ground slowly on traditional granite mills. It takes nearly an hour to produce just 30 grams—ensuring these delicate, complex flavors are never compromised by heat.
Meet the newest additions to your daily ritual:
🌊 UJI HIKARI | Limited Single Cultivar
One of our rarest finds from a 7th-generation farm. This single-origin gem is defined by its oceanic depth and intense briny umami with notes of nori. It offers a crisp, savory clarity with a silken finish—absolute perfection when whisked purely with water over ice.
✨ SANKOU | Superior Ceremonial Blend
Translating to “The Three Lights,” this blend beautifully harmonizes the sweetness of Samidori, the rich umami of Gokou, and the nutty notes of Okumidori. Deeply savory and full-bodied, this 5th-generation farm masterpiece creates the ultimate rich matcha latte.
Mark your calendars!
🗓️ Officially dropping on 5.5.2026 across all our official stores on Shopee, Tokopedia, and TikTok Shop.
📺 Special 5% voucher on our partner @divi_averina live on TikTok Shop 🍵💚
🌸 Special packaging and cute spring stickers collection for every purchase on this Ujitawara collection.
Which one are you adding to your cart first? Let us know below! 👇💚
#Matchae #UjitawaraSpringHarvest2026 #UjiHikari #Sankou #CeremonialMatcha
Happy International Matcha Day! 🍵✨
Today, May 2nd, marks exactly 88 days since the first day of spring—a highly anticipated moment in the traditional Japanese calendar known as Hachijū Hachiya (八十八夜) or the “88th Night.”
For the world of Japanese tea, this day is much more than just a date on the calendar:
🌱 The Agricultural Turning Point: It signals the end of spring frosts, marking the safest and most optimal time to begin the prestigious Shincha (first flush) harvest.
🍵 The Peak of Quality: These first tender shoots have been storing nutrients all winter. The result? The highest L-theanine levels and that signature buttery, umami-rich flavor profile.
✨ Folklore & Wellness: In Japan, “88” symbolizes great prosperity. Legend has it that drinking tea harvested on this very day grants good health and vitality for the entire year.
Whisk up a fresh bowl with us today to celebrate the art, history, and health of matcha!
Shopee Voucher: MATCHH88 only today!
#matcha #InternationalMatchaDay #HachijuHachiya #Matchae
When we first started sourcing for Matchae, navigating the different grades of matcha in Uji and Shizuoka was eye-opening. We quickly learned that the farmers don’t use the words we see on shelves—they focus entirely on the craft: the harvest time, the cultivar (like our favorites, Saemidori and Okumidori), and the shading technique. 🌱
The grades you see—Gokujo, Tokusen, Tokujo—are actually “House Standards” set by the Tea Masters. It’s their signature and their promise of quality.
We put together this guide to demystify the process for you. Because at the end of the day, there is no single “best” matcha, only the best grade for your daily ritual.
Save this post for the next time you’re choosing your matcha! Which flavor profile are you most drawn to? 🍵💚
#Matchae #MatchaeID #MatchaCommunity #MatchaSourcing #TeaEducation
We’ve been hearing your requests to show up at the heart of Jakarta… and we listened! 😉🍵
You can finally get your daily matcha fix because Matchae is officially popping up at the Coffee & Pastry Festival @kotakasablanka
Getting lost in the crowd? Watch this reel for a quick step-by-step guide to finding our booth so you can get straight to the good stuff. 🚶♀️💨
📌 Event Details: Event: Coffee & Pastry Festival Location: @kotakasablanka Dates: 21 April - 10 May 2026
“A scrumptious festival to satisfy your palate!” ✨
**Save this reel** to use as your personal map, and tag your matcha besties in the comments below to plan your hangout! See you there! 💚
#Matchae #matchalovers #coffeepastry #festival #bazaarjakarta
🌸 SPRING HARVEST 2026 GIVEAWAY 🌸
Introducing our 2026 Spring Harvest Special Edition.
For this release, we partnered with a 7th-generation farmer in Ujitawara to launch our Gokujo - an exclusive, superior ceremonial matcha blend crafted solely for this limited series.
Expect a deep emerald green with fresh oceanic notes, refined umami, and an elegantly smooth finish.
To celebrate our 05.05.26 launch, we are giving away the complete series to TWO winners.
HOW TO ENTER:
1️⃣ Follow @matchae.id
2️⃣ Tag 3 friends below
3️⃣ Share this post to your Story
4️⃣ Answer these questions in your comment:
🌱Which specific cultivar is featured in this limited Ujitawara matcha?
🌱What do you know about Ujitawara?
🌱Have you tried matcha from this region?
The 2 most interesting comments win the complete Ujitawara Series.
🗓️ Winners announced: 04 May 2026
🚀 Official Launch: 05 May 2026
#Matchae #CeremonialMatcha #Ujitawara #gokujo #matcha
🍵 Elevate your F&B business with your dedicated Matcha Partner!
Finding the perfect matcha for your cafe or bakery shouldn’t be a guessing game.
At Matchae, we go beyond being just a supplier—we provide a secure supply chain with uncompromising quality to help your business grow.
Why partner with us?
🌱 Authentic Sourcing: Directly from Japan’s most prestigious regions like Shizuoka, Uji, Fukuoka, and Kagoshima.
✨ Uncompromising Quality: Guaranteed consistency by Japanese Tea Masters, backed by global certifications (including Halal & JAS).
💰 Stable & Transparent Pricing: Secure your margins with our Culinary (Rp1.500/g), Premium (Rp2.000/g), and Ceremonial (Rp3.500/g) grades.
🤝 Business Support: We collaborate with you to develop signature recipes and elevate your dessert and beverage menus!
Ready to taste the difference? Experience our full range of Ceremonial, Premium, Culinary, and Hojicha blends.
👇 Comment “TRIAL” below to get your hands on our complete Matchae Trial Pack! Let’s build your next viral menu item together. ✨
#Matchae #MatchaSupplier #FNBIndonesia #MatchaWholesale #CafeBusiness
Jakarta, we are WHISKING SOON! 🍵
Catch us at the @pergikuliner Coffee & Pastry Festival starting April 21st.
Whether you’re craving a classic ceremonial pour or just want to check out our space, we can’t wait to serve you. Make sure to save this post and swipe for the floor plan so you don’t get lost!
📍 @kotakasablanka (Fashion Atrium) - Booth A11
🗓️ 21 Apr – 3 May 2026 | 10 AM - 10 PM
Drop a 🍵 in the comments if you’re coming!
#Matchae #PergiKuliner #CoffeeAndPastryFestival #KotaKasablanka Matcha
There is a beautiful mindfulness in preparing a bowl of matcha. 🍵✨
We want to share that experience with you at our upcoming Ceremonial Matcha Workshop. We’ll be taking over the Main Stage at Kuningan City Mall to guide 20 lucky participants through the authentic preparation, vibrant colors, and tasting notes of high-grade Japanese tea.
Event Details:
🗓 Saturday, 25 April 2026 15:00-16:00
📍 @mallkuningancity (Main Stage - GF)
🎟 FREE (Limited to 20 pax!)
How to Register:
First come, first serve! Simply download the Kuningan City Mall App and WhatsApp +62 859-5945-2999 to lock in your spot.
#Matchae #MatchaeID #CeremonialMatcha #MatchaWorkshop #KuninganCity
