After having worked in parallel for years, we are both very happy to finally introduce our common studio Match Services!
M.S. is a brand new Paris-based Graphic Design and Art Direction studio founded by Swedish father-daughter duo Magnus and Uma Naddermier.
We work with individuals, brands and institutions to create thoughtful identities, publications and experiences from large-scale projects to smaller socially engaged initiatives. Our process is collaborative, rooted in research, and always open to dialogue.
matchservices.paris/
We had the best time collaborating with Ann Ringstrand @annringstrand on the art direction and design for SEW, two books where one of Sweden’s most influential fashion voices shares her patterns and ideas for a more personal and sustainable approach to dressing.
Photographer @mattias_bjorklund_bremer
Pattern maker @cina_haas
Editor @eva_kruk
The Swedish edition of SEW is published by @bonnierfakta
x M.S.
Art direction & graphic design for industrial designer @lila.guedin by M.S.
Business cards and booklets for her recent ‘Rung Project’, exhibited at @milan.design.week 2026 with @for_a_process
On view until April 26 at Fabbrica del Vapore, Milan.
M.S. MATCH SERVICES is a Graphic Design and Art Direction studio founded by Magnus and Uma Naddermier - a Swedish father-daughter duo based in Paris.
After years of working in parallel, they founded Match Services as a new context for creative exchange: working alongside individuals, brands and organisations to build visual identities and publications that are both ambitious and socially engaged. Inclusion, research and dialogue are at the core of their practice.
matchservices.paris/
