Masha Kechaeva | Artist | Concept director

@mashakechaeva

❣️ I create worlds using my hands ✨ I help artists grow their ideas into form 🥸 Studying Tibetan language
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Dear friends, I’ve decided to update some information about me. In case you are interested to know me better 😉 I’m an artist and creative director who works with set design and costume design. I’ve been working in theatre, advertising, and film. Besides creative director job I currently work with textiles and building a series of sculptures for my solo show. I graduated from university with a major in history and archives. It was interesting but not very exciting. I decided not to quit but to pursue another education simultaneously, so I attended fashion school for 7 years. Mornings were for history, and evenings were for fashion school. In 2015, I was accepted into the British Higher School of Art and Design. Over two years, I studied Theatre Design/scenography. After that I was combining design of the set and costumes, when it was possible. Nothing is more exciting than creating the whole world on the stage. For almost 7 years I was working as freelance creative director in Moscow and I was specialised in building concepts, branding, developing set design for events, concerts, festivals and parties. Because my background is in theatre, I grew up thinking of my area of work as multidisciplinary. I never limit myself to specific tools or experiences. I often look for a solution based on the task—what material will express this idea better—rather than limiting myself to one medium. Recently I made a film with amazing team of artists from Bay Area and honestly I surprised myself. But that was the moment and I thought: “Why not?”. I’m also a teacher - I’ve been teaching online and giving workshops in Norway, Italy and USA. It is truly inspiring to support my students and share my skills with them, witnessing them finding their visual language and encouraging them to experiment with materials and media. I love it. If you would like to share something with me or have a good cup of tea-DM and we will make it happen! 📸 by @zhuchkin
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2 years ago
The less I have in focus the more it looks like a painting
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1 day ago
can’t stop printing flowers this month…😌🌸 when smell the flower I inhale its substance and carry it with me through the day Stencil, Ink
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17 days ago
#ДАВАСТУМАНЯТ #ЧеловекМИРА 2012 @chelovek.mira.lab Галя Солодовникова @galya.solodovnikova Маша Кечаева @mashakechaeva
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1 month ago
life lately / don’t care what day it is
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1 month ago
Going through prints I made right before I moved to San Francisco in 2022. 11.7” × 16.5” Stencil
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2 months ago
Keep writing down my dreams and keep coming back to my writings. I do love when people share their dreams with me; it feels like it makes us closer on a different level. They let me enter into their dreams. I do share mine too — sometimes I write their dreams down as well. I keep thinking: if they want to share it with me, maybe it has a message for me as well? What’s the difference, after all, between us seeing each other in real life and in a dream? If there is one… Lately I was in the world of black and white, and the whole January was about printing and inking and reducing colors — making me think only about shadows and volumes, for which I’m very grateful to @dima_gorelyshev for the inspiration ❤️‍🔥
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3 months ago
Printing holidays, inked fingers, nonstop rain — purifying everything that came to life in 2025
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4 months ago
I’m in a deep, profound, cathartic relationship with my studio. Thank you, 2025, for introducing us.
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4 months ago
I just found this self-portrait from 2018. I was living at my mom’s house then — it was winter, and my desk (which I’d built myself, I just realized) stood in front of the window where my mom would start growing tomatoes and cucumbers from seed. Later, she’d plant them in her garden. I remember everything about that moment — my room filled with bright, tender greens on the window shelves, the snow outside like a blank canvas, the footprints of people rushing home, the black graphic trees dusted with white. While winter was outside, the inside of my room was an explosion of life — charged with the energy of a sprout breaking through the soil… (———> swipe to read the rest ) 🌱
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6 months ago
All those beautiful wizards, clouds and tea leaves
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6 months ago
San Francisco as a bird ❤️ #sanfrancisco #bayarea #sanfranciscochronicle #birdsofcalifornia #birdsview #flyinghigh✈️
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6 months ago