Maropost

Retail Fest is just around the corner – and we can't wait! Maropost's very own Gordana Redzovski (Managing Director APAC & Interim CRO) will be sitting down with Roger Westerman, CEO of World Gym Australia, to talk about what it really takes to scale a fitness franchise to 100 locations. Roger has spent 25+ years building and leading successful gym networks – and he's bringing the unfiltered truth about growth, brand, and the decisions that define a modern fitness business. Here's what they'll be getting into: ✔️ What scaling to 100 locations looks like from the inside ✔️ Protecting your brand identity while expanding at pace ✔️ Bringing in external investment without losing your vision ✔️ Increasing margins and efficiency in a tough economic climate ✔️ How technology and data power multi-location growth This is a conversation you won’t want to miss! 📅 Wednesday, May 6 | 3:40 PM AET | Retail Fest Full event agenda: .au/event-agenda/

Get ready to tee off at Retail Fest 2026!⛳ Maropost is proud to join our fellow sponsors CrescoData, Clearer.io, Andzen, and Triple Whale in hosting an exclusive Topgolf event on the Gold Coast. We’re bringing together 50+ top retailers and ecosystem partners for a night of great swings, drinks, and even better conversations. It's the kind of networking that actually feels like fun! Here's the rundown: ✔️ Transport: Buses depart the Convention Centre at 6:15 PM ✔️ Tee off: 7:00 PM with a 2-hour Topgolf session ✔️ Food & drinks: Enjoy food on arrival plus a flowing bar ✔️ Networking: A curated group of industry leaders Spots are limited and filling quickly! 🔗 RSVP here:

Real talk from real customers – and it's happening on the Gold Coast. The Maropost Customer Success Summit 2026 is bringing together some of the sharpest minds in ecommerce and retail – and the Customer Panel is one you don’t want to miss. Hear directly from: 🎤 Daniel Turner, Co-Founder @ MXstore 🎤 Jason Dacey, Director & Co-Owner @ Mediscrubs 🎤 Kathleen Walker, National Retail Development Manager @ Australian Sports Nutrition Hosted by Elly Gray, Customer Experience and Onboarding Manager at Maropost, this session is packed with real-world tips, strategies, and those “did you know?” moments to help you get even more out of Maropost. -------------- 📅 May 5, 2026 | 8:30 AM – 2:00 PM 📍 Gold Coast Convention and Exhibition Centre, Queensland Secure your spot here: /events/customer-success-summit-2026

Software shouldn’t just be a tool you use – it should be a partner that guides your next move to help you grow. And that’s exactly what we’re building at Maropost. We’re moving past the infancy of simple “triggers” toward an AI platform that proactively tells you how to grow your business. Imagine a system that advises on: ✔️The exact campaign you should send to drive revenue today. ✔️Top 10 products that should be surfaced to increase conversions. ✔️What customer journeys to build to maximize ROI. Not more dashboards. Not more guesswork. Just clear direction on what drives results. Our Founder & CEO, Ross Andrew Paquette, recently joined Marcus Papin on The Tech Founders Podcast to talk about this shift, Maropost’s evolution, and what it takes to build a bootstrapped company. Watch the full episode here: /watch?v=3hDPMJCrSLg

Abandoned carts aren’t lost revenue – they’re missed follow-ups. Yet, most brands send one generic email reminder and hope for the best. The ones seeing real results treat it like a sequence – timely, relevant, and connected across channels. If you’re rethinking your approach, this playbook is a great starting point. What’s inside: ✔️Why shoppers drop off (and what you can actually fix) ✔️A proven 3-step recovery sequence that works ✔️How to go beyond generic emails with behavior-driven messaging ✔️Why combining email, SMS, and retargeting boosts conversions If you’re already investing in acquisition, this is where you make it count. 👉 Download the playbook: /guides/abandoned-cart #cartabandonment #cartrecovery

How do you scale a retail business without adding complexity? Sturdy Sports has done exactly that, achieving ~15% year-on-year growth while expanding from 1,500 to 5,000+ SKUs across two brands. Powered by Retail Express and Maropost Marketing Cloud, they’ve unified inventory, customer data, and marketing into one connected ecosystem, enabling smarter operations. From managing thousands of fast-moving SKUs to launching a new brand with confidence, Sturdy Sports is an excellent example of what modern retail growth looks like when the right technology is in place. ✅ 15% YoY growth over the past 4 years ✅ 5,000+ SKUs across two brands ✅ New brand scaled 5x in under a year Read the full success story: /case-studies/sturdysports

Most ecommerce brands are leaking revenue through bad search – and don’t even know it. When customers can’t find what they’re looking for, they simply leave. And the impact is bigger than you think: search abandonment costs retailers over $2 trillion annually worldwide, including more than $234 billion in the United States alone. The problem? Traditional search isn’t built for how people actually shop. It fails on intent, context, and natural language, leading to frustration and lost sales. AI-powered search changes everything – from discovery to conversion. If your customers can’t find it, they won’t buy it. 👉 Swipe through the carousel to learn more or dive deeper into AI site search in ecommerce here: /blog/ai-powered-search-in-ecommerce-what-you-need-to-know #AIsitesearch #ecommercesitesearch #ecommercetech

Join us at the Maropost Customer Success Summit 2026! We’ve built this year’s agenda directly from last year’s customer feedback. Here’s what to expect: 🔹 Maropost product vision & roadmap: Get a clear look at where Maropost is heading and how the platform is evolving with AI. 🔹 Deep dives into Neto & Retail Express: Explore new features, integrations, and upcoming product innovations. 🔹 Real customer insights: Hear directly from our top customers sharing practical tips and success stories. 🔹 Marketing growth tips for ecommerce: Learn how ecommerce marketers use AI and automation to turn engagement into revenue. 🔹 Networking & collaboration: Connect with peers, partners, and the Maropost team to build meaningful relationships. 📅 May 5, 2026 ⏰ 8:30 AM – 2:00 PM 📍 Gold Coast Convention and Exhibition Centre, Queensland 👉 Register here: /events/customer-success-summit-2026

Email marketing isn’t dead. Bad email marketing is. Today’s inboxes are brutal. Your customers are getting dozens (sometimes hundreds) of marketing emails every single day. If your message isn’t relevant, personalized, and perfectly timed… it’s getting ignored – or worse, sent straight to spam. But when done right, email marketing can generate up to $45 in ROI for every $1 spent. So what separates high-performing email programs from the ones that flop? In our latest article, we break down how to build an email marketing strategy that actually drives revenue, including: ✔️Advanced segmentation using eRFM insights ✔️Automated journeys triggered by real customer behavior ✔️Deliverability strategies that keep you out of spam folders ✔️Personalization that goes way beyond just adding a first name And of course, how Maropost Marketing Cloud can help you put all of this into action. If you want your emails to stand out, get opened, and convert, this is a must-read: /blog/email-marketing-strategy #emailmarketing #emailmarketingautomation #emailmarketingplatform

Retail Fest is back – and Maropost is heading to the Gold Coast! 🌴 Join us at Retail Fest 2026 to see our unified commerce platform in action and connect with some of the brightest minds in ecommerce and retail. Last year was unforgettable – from inspiring sessions and strategic conversations to meaningful networking moments. The energy of this community is something special, and we can’t wait to do it all again! 📅 5–7 May 2026 📍 Gold Coast Convention Centre, Gold Coast ⭐ Maropost – Platinum Partner If you're attending, stop by and say hello. Let’s talk about how unified commerce can help you scale smarter, simplify operations, and reduce costs. Event details: .au Use the “maropostss26” discount code for $200 off the current ticket price!

What does it really take to build a $1.7 billion SaaS company without following the typical Silicon Valley playbook? Most founders chase investors. Maropost took a different path, refusing to play the VC game. Our Founder & CEO, Ross Andrew Paquette (@rossandrew ), recently joined Guillaume Moubeche (@guillaume_moubeche ) on the BILLIONS podcast to share the unfiltered story behind Maropost’s growth. Ross opens up about what it takes to scale a company on your own terms – from leading a six-person startup in the early days to executing strategic, multi-million-dollar acquisitions and wiring $37 million to buy out investors. If you’re curious to hear the full story, watch the episode for a behind-the-scenes look at Maropost’s journey: /watch?v=7qM-R0MnPis

eTail™ Palm Springs wrapped up last week – and what an event it was! From hands-on demos to candid hallway chats, the energy was electric. Thanks to everyone who stopped by our booth, joined the conversation, and made it unforgettable. If we didn’t get a chance to connect at the show, let’s fix that! Book a demo with our team to see what’s possible for your business with Maropost’s unified commerce platform: /book-a-demo Until next time, eTail™ 👋