Last year I shot this for NUAH. It was one of my favorite shoots of the year with one of the most wonderful client teams I’ve worked with in a long time. I was hired to do the full creative, concept and production of the shoot, and although it’s daunting when you don’t have enough time to let your mind wander, this time I was able to. The concept I went with for the creative shots was to create little moments in environments where you’d actually consume these products. A nougat in your desk drawer as a snack while working late for that extra energy, a mug muffin at your desk while you write, a post gym nougat, pancakes and cake for a breakfast or celebratory moment. Each product in its environment. We started with the ecom product shots and got those out of the way, then moved on to styled stills of each product, and ended with the creative shots in their various environments. It was an ambitious shot list but our client was wonderful and just wanted great pictures, so we prioritized what was important first and ticked things off as we went, ending up finishing all our planned shots. It was a great day. The NUAH team kept us fed and energized. Our client brought all the laughter and sunshine to set and made everyone giggle and have fun. All in all a wonderful day with a wonderful team and talented creatives. I’m lucky to have a solid team around me, and it’s always wonderful when assistants, stylists and client are all sharing the same mind on a shoot day. Client
@nuahnutrition Photography by
@marnusmeyer Styling by
@mariekegoncalves_stylist Digital assistant
@stefanvphotography Lighting assistant
@bycurtisg Studio and gear
@flashrental