Mark Cho

@markchodotcom

Principal @thearmouryhk , @thearmourynyc , @drop93hk Making uncool uncool again
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Weeks posts
I summarized my thoughts on watch collecting into 12 points and I want to explore each point in its own post. I'd also love to hear how your own collecting relates to these principles. Feel free to leave a comment or use the link in my profile!
3,232 124
1 year ago
What a line-up of @naoya_hida_co.official this year! I will not say too much except strongly recommend everyone drop by @thearmouryhk this weekend to try in person. And the Armoury edition this year...super well done guys!@markchodotcom @elliothammer #horology #watchcollector #vintagepatek #menswear #lifestyle
396 7
1 day ago
The New Ep251: The Modern Menswear Conversation - The Armoury ft. Mark Cho Available on Spotify, Apple Podcasts, Amazon #menswear #podcast #mensweardaily #tailoring #style
359 6
2 days ago
What a week! Launched the Naoya Hida Trunk Show in New York and also the Floating Feathers collab model, thank you to everyone who came to see the pieces and supported us. We were really happy to meet so many great collectors. Hong Kong is the last leg of the Naoya Hida trunk show, this Friday and Saturday. Hope to see you soon!
1,179 15
6 days ago
Another collaboration between Naoya Hida & Co. and The Armoury has just been unveiled. Introducing the NH Type 4A-2, featuring exquisite feather engraving by master engraver Keisuke Kano. Naoya Hida & Co.とThe Armouryによる最新コラボレーションモデルが登場。彫金師・加納圭介氏による美しいフェザーエングレービングを施した「NH Type 4A-2」が発表されました! #naoyahida #nhtype4a2 #independentwatchmaking
1,958 40
9 days ago
Our third collab with @naoya_hida_co.official the Type 4A Floating Feathers. Check out The Armoury TV for the full video about the making of the watch!
1,144 76
9 days ago
Showing the new Coherence Jackson coat in blue denim as well as some other pieces from the collection this season. Naoya Hida Trunk Show - To book an appointment to see the watches, please contact @thearmourynyc New York and @thearmouryhk for Hong Kong. Dates are: May 8 Upper East Side May 9 Tribeca May 15 + 16 Hong Kong Pedder Arcade
369 6
11 days ago
MAKE LATE NIGHT A GREAT NIGHT - We're doing another late night shopping evening at @pedderarcade this coming May 15th. Come by for an extended happy hour with live music, all stores at the Pedder Arcade open till 9pm!
109 2
13 days ago
2026?
398 12
14 days ago
@info.coherence Jackson coat serving me well in the cool Tokyo weather. Also, old @drakesdiary tie, @ascotchang bespoke shirt, this season's Model 15 suit and a pair of @canons_bespoke loafers.
748 16
15 days ago
121 3
16 days ago
@naoya_hida_co.official 2026 Collection on the wrist!
884 35
17 days ago