Today, we’re (me and Kate and a fantastic small and mighty team, including
@zoesakoutis ) launching Bittman’s, a line of whole grain sourdough breads. Breads that are made the way bread was MEANT to be made: flour, water, salt, time. That’s it. Oh: and intention.
I’ve spent most of my life helping people eat better—writing cookbooks, shaping food policy, learning, and sharing what I’ve learned. I’ve talked about bread for decades. Taught myself how to make it, taught people how to make it, written about why it matters. And now, I’m making it for you.
Bread has been central to human life for thousands of years—but it was also one of the first casualties of industrialized food. In the name of shelf life, industry stripped it of nutrients, fiber, and flavor, then tried to patch it back together with sugar, mysterious additives, and synthetic vitamins. What’s left on most shelves today isn’t really bread—it’s a loaf-shaped sponge that usually tastes the way it looks.
With
@bittmans , we are doing our part to reclaim bread, to bring it back to what it was and will be again. We freeze our loaves at peak fermentation to naturally preserve freshness—no stabilizers, no preservatives, no weird shelf-life tricks. All that’s left is for you to finish the job. Bake your bread until the crust is deeply golden, break it open, and pass it around the table.
You are not going to believe how good this bread is. I mean it.
We’re starting with whole wheat, half wheat, rye, corn, cinnamon walnut raisin, focaccia, demi baguettes, and ciabatta flats, and we are excited to see what you think. Much love!
🍞 Build your bread box at bittmans.com—there’s a link in my bio.