Trust your team and enjoy the process is the best way of working for me.
For this shoot I had the pleasure of returning to Seoul and working with the amazing people that made this shoot pure pleasure.
Hanna Moon, I have never laughed as much and enjoyed myself on set as much as I do with you, matcha queen. And the images are always amazing.
Joo Ga Eun, your sharp styling vision stunned me from the first presentation. I knew we were in great hands and your precision was more than impressive.
Sooh, I relied on you fully from day one and you make the most informed decisions any producer can make.
Delivering above and beyond.
Elin, Nozomi and Nikki. Thank you for the trust, energy and clarity. I wish it was always like this - pure fun and stunning results.
And of course the rest of the team - Song, Haruka, Rob, Mike, Harley, Ryan, Nikolas and everyone else. Thank you 🖤
Most of my time as creative lead is spent supporting other art directors, but occasionally I will do a project myself. This studio shoot was part of a bigger campaign for H&M East Asia Fall 2025 and was such a pleasure project from beginning to end. Thanks to the amazing team for making it so enjoyable 🤍
Photographed by @hannamoon69
Art direction @marcussoder1
Styling @kuhozoo
Model @vanilla_canola
Hair & make up @harukadebeau
Art buyer @h_j_david
Producer @mike_leveson
Production @sooh_hwang@_nuhana
Marketing director @elinsandberg_
Project lead @mynameisnozomi
Studio manager @nikkiverzo
Stylist lead @rryan.st
