Le Olimpiadi hanno (finalmente) un sound logo, ma è quello giusto? 🎙️✨
È un progetto immenso: il battito cardiaco di atleti, staff, volontari e tifosi campionato in tutto il mondo per unire l’umanità sotto un unico suono.
L’idea è poetica, ma da sound designer sorge un dubbio: l’heartbeat non è un po’ l’Helvetica del sonic branding? Lo usano Audi e Nissan, lo richiama Netflix, lo cavalcano Unieuro e iHeartMedia. 🔊
In un mercato dove la distintività è tutto, scegliere un suono così “universale” rischia di renderlo invisibile. O meglio, inudibile.
Diteci la vostra nei commenti: scelta di ampio respiro o troppo generica? 👇
#sounddesign #olympicgames #sonicbranding #soundlogo olimpiadi
A great soundtrack turns viewers into engaged audiences. 🪩
In live experiences, sound is what guides attention, builds atmosphere and creates connection.
From corporate events to museums and immersive installations, a custom soundtrack helps people stay present, move through a space and truly engage with what they’re experiencing.
Generic audio fills the room.
Designed sound gives meaning, rhythm and emotional direction to the experience.
That’s why we create soundtracks tailored to the space, the concept and the audience.
Because engagement doesn’t just happen, it’s designed through sound.
Ready to Hear the Difference? Let’s talk.
DM or 📩 [email protected]
#SoundForExperiences #ImmersiveAudio #SoundDesign #LiveEvents #Exhibitions
Sound On! 🔊
What happens when an Italian and his iconic car get abducted by aliens? He doesn't panic, he teaches them the basics of Italianity. 🛸🇮🇹
For Fiat Pandina Hybrid, we had to make sure the sound design was as "Italian" as the protagonist. We focused on microscopic layering of foley and textures to bring this cosmic encounter to life.
From the perfect espresso sip to the art of hand gestures, swipe to hear the raw soundscape of each scene:
🛸 The abduction
👽 The encounter
☕ Coffee time
🤌 Teaching gestures
⚽ Pasta and football
🕶️ Strolling around
Which scene is your favorite to listen to?
Want to give your next project its own unique sonic signature?
Reach out via DM or email us at [email protected] 📩
Credits:
Client: @fiat_it
Creative Concept: Publicis Collective
AI Production: @triplesensereply
3D Production: @infinityreply
#SoundDesign #AudioIdentity #TVCommercial #FiatPandina #Automotive
How do you build a soundscape that feels both organic and high-tech? 🎾🔊
For Gherkin Paddle, we focused on the complexity of layering. In this breakdown, we peel back the curtain to show how unexpected and original sounds merge to create a seamless experience.
Every layer is designed to be perfectly coherent with the visuals:
🛠️ Data & Glitches (SFX only)
⚙️ Mechanics (SFX only)
💥 Impact (SFX only)
📈 Musical Build-up (Music only)
🥁 Drum Pattern (Music only)
🔥 Full Drop (Music only)
Complexity is what makes a soundscape truly immersive. Which layer surprised you the most?
A huge thanks once again to @elijahkattke for involving us in this stunning visual work. It was a pleasure to give a voice to such a high quality project.
DM or 📩 us at [email protected] to give your next project its own voice.
#sounddesign #soundbreakdown #gherkinpaddle #audiobranding #foley
What is the sound of precision, detail, and reliability?
When we were tasked to create the sonic landscape for the @nicegroup Robo600 video, in collaboration with @bluemotion.3d , we decided to start by recording the ultimate examples of precision:
Drills, wall anchors, mounting brackets, screws and bolts. 🛠️
We then processed every recording using pitch shifting, EQ, tremolo, and reverb to enhance each movement, layering raw foley textures with elegant, atmospheric elements like cymbals, risers and transitions.
The final step? Mixing everything with our original music to craft a seamless, high-end result.
At Amplitudo, we believe that high-end engineering needs high-end sound. We craft the sonic identity that makes a product feel as reliable as it looks.
DM or 📩 us at [email protected] to give your next project its own voice.
#sounddesign #foleyartist #motiongraphics #audiobranding #industrialdesign
Teamed up with my friends in Italy @amplitudoagency for sound design and music to build something awesome for Gherkin and the pickleball community.
Daniele and I jumped on a call last fall to meet. And here we are now, separated by 6000 miles, experiencing work we both had a hand in…
I love this industry. I love 3D animation.
Thanks again @ghenaric for the CAD files 🤘
#pickleball #pickleballpaddle #pickleballislife #3danimation #sounddesign
Interplanetary sounds for an icon. 👽🚀
We worked alongside Triplesense Reply and Publicis Collective to craft the sonic world of the new Fiat Pandina Hybrid commercial, the first-ever spot for @fiat_it made entirely with Generative AI.
Our mission was to ground these surreal, AI-generated visuals in a tactile reality. We designed the entire audio landscape from scratch: from the spacecraft’s mechanics to the voices of the alien characters.
Through dedicated foley sessions and studio experimentation, we developed unconventional sounds to match this innovative production, ensuring the storytelling felt immersive and alive.
Credits:
Client: @fiat_it
Creative Concept: Publicis Collective
AI Production: @triplesensereply
3D Production: @infinityreply
#SoundDesign #FiatPandina #GenerativeAI #Foley #AudioBranding
Ever wondered how “gravity” sounds? When we challenged ourselves to add sonic layers to this 3D composition, we chose to slow down. In a world of fast and automated content, we believe in focusing on the detail to keep an authentic, handcrafted approach alive.
We went from field recording outdoors to foley and musical sessions in our studio to give every material and movement its own moment of sonic glory.
Our process:
🍃 Organic textures: field recordings of stones, wood and leaves to ground the visual
🪵 Studio Foley: recording real objects and material to capture the tension of the balance
🎹 Original Music: classic and unexpected instruments for the overall atmosphere and the tiny movements
Full video at the end! 📽️
We help studios and creative partners bridge the gap between “looking good” and “feeling right.”
DM or 📩 us at [email protected] to give your next project its own voice.
#behindthescenes #makingof #sounddesign #foleyart #musicproduction
Di recente io e i miei colleghi di @amplitudoagency abbiamo sonorizzato un video contenente astronavi aliene.
Per fare suoni di fantascienza ci sono due strade: usare suoni da library oppure creare qualcosa di unico con quello che si ha a disposizione.
Una sedia che emette basse frequenze quando viene trascinata e del semplice nastro da pacchi sono stati i suoni di base; come effetti abbiamo optato per un pitch a -5, un flanger e un riverbero, applicati quanto basta per ottenere il risultato desiderato.
Seguici su @sounddesignitalia ed unisciti al canale Telegram per farci sapere cosa ne pensi!
Logos are seen.
Sonic branding is felt.
What does your brand sound like? 🎼✍🏻
A brand is not just visual.
It lives in sounds, rhythms, textures and emotions.
From a sound logo to a full sonic identity, audio helps brands become recognizable, consistent and memorable across every touchpoint.
When sound is designed with intention, it strengthens identity and creates an emotional connection that visuals alone can’t achieve.
Our goal? To design sonic branding that feels natural, distinctive and built to last.
Because brands aren’t just seen, they’re remembered by how they sound.
Ready to Hear the Difference? Let’s talk.
DM or 📩 [email protected]
#BrandExperience #SonicBranding #AudioBranding #BrandIdentity #SoundDesign
👽🎙️ Recording alien voices?
Unusual brief. Business as usual at Amplitudo.
Creating custom sound means going wherever the project needs to go. Even outer space.
From strange voices to detailed sound design, we build every sound from scratch, shaping it around the content, the story and the visuals.
It might look fun.
It’s actually very serious craft.
We can make literally any type of sound.
Test us 📩 [email protected]
#sounddesign #voicerecording #customsound #audiopost #creativeaudio
2025 was a year of high contrast: demanding and intense, yet deeply inspiring.
The industry felt the impact of the AI earthquake. It was a shift that forced us to look inward and redefine the role of the creative. In a world of automated outputs, we chose a people-first approach. We realized that personal relationships and trust are what truly differentiate a professional.
Our focus became clear: it is not about doing more, but doing better. In a landscape filled with noise, precision and intentionality matter more than volume.
This year also reminded us of the value of shared work. Pro-bono collaborations and projects with our peers were not just additions to our portfolio. They were vital for our growth, helping us improve and build lasting connections outside the usual constraints.
Building a community means getting closer to people who share the same values and vision. Investing time in @sounddesignitalia has been one of our greatest satisfactions. Seeing a network of peers grow together reminds us that we are stronger when we listen to each other.
To a 2026 of conscious choices and better sound. 🎧🥂
Daniele, Fabio and Marco
