– Respect for Process –
In film production, time is everything.
But in mezcal, time is sacred.
The Cuishe agave we distill spends up to 14 years maturing wild and untamed under the Oaxacan sun, and when the time comes, it’s transformed into an exquisite mezcal by the careful hands of our maestro mezcalero.
You can’t rush that.
And we will never.
@oneofusmezcal is built around that philosophy: Don’t rush what’s meant to be remembered. 😉
Because in a world of speed, slowness becomes a luxury.
IF PATIENCE HAD A TASTE … WE’VE DISTILLED IT.
#ONEOFUS #WhatsYourStory #Mezcal #CraftSpirits #FounderStory
Every entrepreneur has a story they don’t post on Instagram. Mine this week is Marco’s — film producer, Mezcal brand founder, and someone who’s been through the fire. We talk getting scammed, building a new business, and finding the people who just get it 🎙️
-----------------------------------------------------
Ser estafado como emprendedor es devastador. ¿Qué salvó a Marco? Las personas que ya habían estado ahí también. 🎬🥃
That moment when you get to rub @oneofusmezcal in your hands to discover another level of mysticism in its aroma. Sharing this experience with beautiful people makes this journey all the more amazing. 🙏🙏🙏
On this episode, I sat down with my friend @marcodemolina , Grammy-nominated filmmaker & founder of @oneofusmezcal , and we talked about what it really means to build something with soul — not just a brand. From returning to his motherland to working hand-in-hand with the people behind the craft, he’s showcasing the talent, culture, and stories that make mezcal so special.
This isn’t about hype. It’s about honoring tradition, creating something meaningful, and sharing it with the world in a way that actually matters. And that’s exactly why it’s spreading like wildfire.
----------------------------------------------------
No es seguir tendencias. Es honrar raíces.
Marco, fundador de One of Us Mezcal, regresó a su tierra para compartir la cultura, la gente y la historia detrás del mezcal — creando algo auténtico que está conquistando el mundo.
Mezcal is one of the most misunderstood spirits.
A lot of people think it’s just smoke, or something super intense, or just a “shot” kind of drink.
But when Don Marco walks them through a tasting, that idea starts to fall away.
They begin to notice what was hidden at first. The layers, the character, the depth.
That’s the thing about great mezcal.
It doesn’t try to impress you all at once.
It lets you discover it slowly, sip by sip.
Would you give it a taste?
Bebe Lento.
#ONEOFUS
Out beloved co-founder @marcodemolina shares a glimpse into our week in Los Angeles as we placed @oneofusmezcal in a new location and introduced the team to the art of the ONE OF US sipping ritual.
Now you can experience it there yourself.
Try ONE OF US Mezcal at @lennyscasita
#ONEOFUS
