Proud moment for the Wonder team! Today we were named to the TIME 100 Most Influential Companies list.
This is a big milestone and reflects the impact we are making on the future of food. Rethinking how the system works isn’t easy, but it’s what drives us every day.
We started Wonder with a simple goal: to make great food more accessible. Not just more convenient, but higher quality, more consistent, and available to more people at an affordable price.
And we’re just getting started. There’s a lot more to build, but this reflects how far we’ve come and where we’re going.
#TIME100Companies
Most people don’t have what it takes to be an entrepreneur.
“Are you willing to work 100 hours a week for something that has a low probability of success?” — Marc Lore.
From the #Under30Summit main stage, the founder of Wonder on building in real time—reimagining food delivery, scaling a new kind of business, and committing fully even when the path isn’t clear.
#ForbesUnder30
Marc Lore built a business that, at first glance, looked completely broken.
He was buying diapers for a dollar… and selling them online for less.
Every order lost money. And because diapers are bulky and expensive to ship, the losses only got worse with scale. The more he sold, the more he burned.
An investor once summed it up perfectly:
“So you’re selling a dollar for ninety cents?”
Marc’s answer was yes.
Because he wasn’t trying to win on diapers.
He understood something most people overlooked: diapers are a gateway product. Parents don’t shop for them occasionally — they need them constantly. And wherever they buy diapers, they end up buying everything else too.
So instead of optimizing for profit on the first transaction, Marc optimized for habit.
In the early days, he and his co-founder were literally driving to Costco and Sam’s Club, loading up carts with diapers, and shipping them out themselves. It was scrappy, inefficient, and seemingly irrational.
But it worked.
Because once customers trusted the platform for diapers, they came back for everything else — wipes, formula, toys, clothes.
That company became Diapers.com, the largest online baby retailer in the United States.
And eventually, it caught the attention of Amazon — setting off one of the most intense competitive battles in e-commerce history.
What looked like a flawed business model was actually a strategic one: lose money on the front end, win on lifetime value.
Hear the full story on How I Built This with @guy.raz .
Proud doesn’t even begin to capture how we feel about this team. The @minnesotalynx played with grit and determination all season long, setting the standard for what it means to compete at the highest level. From new franchise records in assists, three-point shooting, and points per game, to tying the WNBA record for most regular season wins, to Alanna Smith earning Co-DPOY. Every milestone was a reflection of the relentless work, resilience, and heart this group brought night in and night out. You’ve inspired fans across Minnesota and beyond, reminding us all why Lynx basketball has one of the proudest traditions in the game. The next chapter starts now and we couldn’t be more excited to be part of it with you.
- Marc & Alex
Congrats to Maya Moore and Sylvia Fowles for being inducted into the Naismith Basketball Hall of Fame over the weekend! Incredible careers and true Lynx legends.
Had blast at the @yescheffoodfest ! Amazing food, energy, and people.
Huge thanks to @jacksdiningroom for creating a first of its kind food festival. Proud that @wonder was the main sponsor - it was a glimpse into the future of food!
Excited to have @wonder named one of Fast Company’s Most Innovative Companies of 2024!
It was an honor chatting with @stephaniemehta at the Fast Company Most Innovative Companies Summit about what’s ahead for Wonder and why we’re aiming to go public in 2028.
This is a huge milestone for our team and we’re thrilled to be recognized for our mission to make great food more accessible. We’re just getting started!
I had a great time speaking at the @milkeninstitute Global Conference last week, joining leaders to discuss how innovation, entrepreneurship, and purpose-driven business can shape a better future.
Grateful for the inspiring conversations and the opportunity to share ideas on building ventures that create lasting impact.
Thank you Brian Sullivan, Brieane Olson, Adam Greenblatt, and David Zaslav for a memorable discussion!
Throwback to when my daughter was already pioneering “replacement-based interventions” — starting with my hair! Nothing makes me prouder than seeing @sierra.lore push the boundaries of aging research, publishing a groundbreaking PhD paper proposing a new framework for longevity science.
From purple wigs to publishing field-defining research…Sierra has always been fixing things and making them better.
