for @kingkongmagazine issue 20 « Branded »
Professional attire is a silent calling card. Once we put it on, we are instantly recognized, categorized and labeled by society.
This is not a personal choice but a compulsory ceremony of identity bestowal. When uniforms are worn, does true individuality get concealed? When uniforms are taken off, who is it that has been defined by symbols?
This shoot takes professional attire as a starting point to explore how these social symbols transform and alienate our true identities.
Photographs: @yu_bula
Styling: @xiangzhunwilliam
Make up: @maomaomakeup
Hair: @zaixuan_li
Models: @elsamullen , @ma_gui111
Producer: @leekingaa
for @kingkongmagazine issue 20 « Branded »
Professional attire is a silent calling card. Once we put it on, we are instantly recognized, categorized and labeled by society.
This is not a personal choice but a compulsory ceremony of identity bestowal. When uniforms are worn, does true individuality get concealed? When uniforms are taken off, who is it that has been defined by symbols?
This shoot takes professional attire as a starting point to explore how these social symbols transform and alienate our true identities.
Photographs: @yu_bula
Styling: @xiangzhunwilliam
Make up: @maomaomakeup
Hair: @zaixuan_li
Models: @elsamullen , @ma_gui111
Producer: @leekingaa
for @kingkongmagazine issue 20 “Branded ”
Professional attire is a silent calling card. Once we put it on, we are instantly recognized, categorized and labeled by society.
This is not a personal choice but a compulsory ceremony of identity bestowal. When uniforms are worn, does true individuality get concealed? When uniforms are taken off, who is it that has been defined by symbols?
This shoot takes professional attire as a starting point to explore how these social symbols transform and alienate our true identities.
Photographs: @yu_bula
Styling: @xiangzhunwilliam
Make up: @maomaomakeup
Hair: @zaixuan_li
Models: @elsamullen , @ma_gui111
Producer: @leekingaa
