🚨 HUGE NEWS 🚨 I built a new way to experience music in a car with my big bro @iamwill , #Mercedes, and the epic team we built together at SOUND DRIVE. The news is out, and we’re here at #CES2024 giving people test drives!
🚘 In partnership with @mercedesamg@mercedesbenz , we have built a system that can turn any song into an #immersive driving experience by having it adapt in real time to the driving style, the route, and signals from the car such as acceleration, steering, and braking / recouperation. 🎧 #SoundDrive comes in two parts; the driving experience itself, and the musicians tool. This year, musicians will be able to create adaptive songs that continously evolve throughout a commute, curating every turn and stretch.
🙏 I’m eternally grateful to Will for co-creating with me and inviting me to create and #innovate in the world of #music. I also want to say a huge thanks to everybody on the Sound Drive teaam who worked tirelessly to make this thing a reality at unreal speed and to world-class standards.
🚀 Lastly, I want to thank my friend and co-founder of @middle_8_ , @bencharlton2 who agreed to work with me on this insane project and helped me build one of the best engineering teams I’ve worked with in my career. I couldn’t have done it without you, and I don’t intend to try! Plenty more to come.
🤯 My song #BIGGEST with @idriselba is the official ad #music for @apple ’s new #iPhone14. 😭
💐 Huge thanks to #IdrisElba, #Apple, @iambabyblue , and the whole @7.wallace team for making this possible. I haven’t slept a wink since seeing this last night! Another massive ✅ on the bucket list.
📀 BIGGEST is out now on all platforms (link in bio). Run it up 🚀🚀🚀
🎻 It’s been an enchanting week of #music and making dreams come true with my brother @arrahman .
🫶 We’ve been cooking something truly special over the years with @maiafund and @kmmcchennai , and it was amazing to spend some time with our #MaiaDave scholars from India, @aainapadiath & @k.s.thejal and our friends at @trinitylaban as we planned the next step in our efforts to make music education more accessible.
🤯 Last night was the cherry on the cake as we celebrated the opening night of #ARRahman’s epic show with the enigmatic @rushilmusic and @abisampa at the @royalalberthall with his very own @thesunshineorchestra alongside the @royalphilorchestra and amazing cameos from @kdoucette10 and @aakashodedra.global .
🥹 Hearing a piece live with the orchestra that I last put my hands on in the studio with AR 20 years ago was truly moving, and a moment I’ll never forget. Great to share it with old friends too, @adamjgreig & @ashantiomkar . Here’s to more soon. 🥂
🤯 Something I’ve been sitting on for a minute... I’m speaking at #SharedFuturesAI Forum in New York City on June 17th!!
💯 If you know me, you know I’ve never believed that human creativity and technology are on a collision course. I think we’re at the beginning of the most exciting chapter in the history of creative culture. However, that can only be true if the right people are in the room asking the right questions. THIS is one of those rooms.
💡 I’ll be taking the stage alongside some genuinely incredible minds - @baratunde , @nlyonne , @reggiewatts , @sineadbovell , @kalladomcdowell , @kelly_boesch_ai_art , @itscatie , and more - to dig into what it really means to be a creator, a human, and an amplifier of imagination in the age of AI.
🫶 I’m honoured to be a part of the event, especiallu since its hosted by @aspeninstitute and @pjmfdn ; two organisations who are actually proactively creating platforms for this kind of discourse!
🌍 Link to apply for an in-person ticket or register for the live stream is here. Do NOT sleep on this one. 🔗 https://lnkd.in/ekpGPGdc
#SharedFuturesAI #CulturalArchitects #AI #Creativity HumanCreativity FutureOfCreativity AIForum NewYork
🤖 I shared my thoughts on #AI For Good at Thomas Cromwell’s yard. 😭
🎙️ “Come as yourself” often gets thrown around in business circles, but I didn’t think I’d actually get away with speaking during #TheRaleighLecture at #DrapersHall in a hoodie and hat to an audience of entrepreneurs and entrepreneurial young people. I suppose it helped, in some way, anchor the conversation in the fact that real humans and real human skills are still paramount if we’re really to see “AI for Good” play out in the way I believe it will.
🫶 Sharing the stage with some amazing AI-powered business owners, including Ideja Bajra, Liraz Postan, and Chris Simmance, I had the opportunity to share my own story and journey of leveraging emerging technology throughout my career with a room full of students about to embark on theirs.
🙏 A huge thanks to Tee Dobinson, Mark Huxley FRSA, Veronica Heaven (FRSA), and everybody at The Worshipful Company of Entrepreneurs for the hospitality and the opportunity, and to all the students for engaging and asking all the (difficult) questions.
We’re pleased to welcome @manondave to the panel for this edition of BATA Talks.
Manon is a multi-disciplinary creative technologist, product leader and music producer with more than 20 years’ experience spanning product design, emerging technology and the creative industries. He currently leads Future World Design at BBC R&D, exploring how technology can reshape the way we create and connect.
Across his career he has built ventures at the intersection of music, media and innovation, collaborating with global brands and cultural figures including Apple, Google, will.i.am and Idris Elba.
He joins us as we explore how AI is reshaping creativity, identity, opportunity and pressure within the industry.
Join us tomorrow evening at The Roof Gardens, Kensington.
A small number of guest list spaces may still become available! send us a DM if you’d like your name added.
#BATATalks #AI #CreativeTechnology #CreativeIndustries #Innovation LondonCulture
