Manasa Garemella

everyone keeps calling Gen Z’s “side quests” cute little hobbies😭 meanwhile they’re juggling 4 different lives at once and still somehow reply “on it!” in every WA work group (or just leave a voice note but that’s for another day) clearlyyyy this multiple lives sich is how they’re living their life - online & offline! [GenZ / work culture / identity]

gen z isn’t out here scrolling for products, they’re just keeping up with their own चटपटे personalities.💁🏻‍♀️🌶️ Products might come and go, but that tee with the questionably unhinged quote, that cute sticker that made it to their phone/ laptop cover? That stays rent-free in their head.🧠🏠 soooo honestly, who even needs big-budget campaigns when the most random “cute add-on” ends up doing more for your brand’s personality than the actual product.🤌🏻😌 [GenZ / brand behavior / merch ]

gotta stop complaining about not understanding Gen Z words, turns out they’re barely using words anymore🙃 Honestly who needs 100-word paras when randos animals on the internet can get us feeling all the feels (🫰punch) Gen Z reallyyy got there first…skipped all the heavy emotional long texts, cuz they’re too busy clocking ittt! [GenZ / social behavior / punch ] #founder #decodinggenz #punch #explore #fyp

: texts I got from my colleagues this month #Blessed #GenZ #GiftThatKeepsGiving

Comment ‘Manasa’ and I’ll personally DM you the full conversation. What’s one thing about growing up in Delhi that shaped who you are today? In today’s episode, our guest is @manasag entrepreneur, and we’re joined by your host me, co-founder of @quickreel.io building AI tools for the creator economy, and someone who knows exactly what it takes to go from a Delhi kid with a dream to a founder making it happen. Here’s what we discussed: Growing Up In Delhi: How the city wires your hustle, your skin, and your entire outlook on life for better or worse. Authentic Storytelling: Why the most unfiltered version of your story always hits the hardest and why people can smell fake from miles away. You Can Make Mistakes & It’s Fine: Why failure isn’t the opposite of success it’s the path to it. Finding Your Person: The one you call for small things, big things everything. Why that relationship changes everything as a founder. Making Money as a Creator: How to go from 0 to ₹1,20,000/month through content what works, what doesn’t, and what nobody tells you. Catch the full episode here: YouTube: Ansh Vashistha Spotify: Beyond The Script Until then, keep going beyond the script! #ianshvashistha #manasag #beyondthescript #delhi #contentcreator

I haven’t felt this way after recording a podcast in a while. This conversation with @manasag stayed with me. On paper, we spoke about @kindlife.in creators, content, community, and building a brand for Gen Z. But what stayed with me most was something much simpler: “Be kind to yourself” I think a lot of us who are building something are always trying to become more. More disciplined. More successful. More clear. But very few of us know how to be gentle with ourselves while doing it. That’s what I kept thinking about after this episode. This felt like one of those rare conversations that goes beyond business and stays with you as a person. Episode 11 of Beyond The Script with Manasa Garemella, Co-founder of kindlife, is now live. Link in bio.

Today, at the India Korea Business Forum in New Delhi, Kindverse signed a partnership with our Korean partners to deepen K-beauty supply and manufacturing in India. 🇮🇳🇰🇷 We also just crossed ₹100 crore in revenue. The Korean President spoke about Queen Heo — a woman who crossed the sea 2,000 years ago with a stone tower to calm the waves. A woman who refused to let uncertainty stop her journey. I’ve thought about little else since. We built Kindlife on a bet that Indian Gen Z didn’t need another beauty aggregator. They needed a platform they could trust — one that curated the best of Eastern innovation, not just Western legacy brands. K-beauty was our proof case. It’s now our fastest-growing, highest-repeat category. ₹100 crore is not the destination. It’s the signal. The flywheel is turning: Gen Z community trust → exclusive K-beauty supply → superior repeat rates. Today’s partnership takes it further — into manufacturing depth in India, and into Kinddream, our first-party brand vertical launching this year. The waves were always going to come. We built the ship anyway. #Kindverse #Kindlife #KBeauty #IndiaKorea #100Crore GenZ FounderLife

: skin & hair behaved all month, must document. last two photos powered by auto ki hawa, song powered by millennials ke zamaane ke chatpate gaane ✨

Your fave millennial-GenZ decoder is backkk🙋‍♀️ I’m obsessed w brain rot content and absolute cray memes but what I’m loving most is how Gen Z is mixing it up. Some days they’re taking serious financial advice from the internet; other days they’re deeply, almost absurdly invested in vegetables getting married online like their life depends on it. It’s not really about the line between “brain rot” and “anti–brain rot” blurring, but how effortlessly they switch between completely different modes without feeling the need to explain it and that says a lot about where things are headed. ( Brain rot/ Anti brain rot/ Gen Z insights/ behaviour shift/ audience patterns) #GenZDecoded #AudienceBehaviour #ConsumerTrends #Antibrainrot #CulturalAnalysis

: celebrating the end of Q4/Q1/Q-kyunnnnnn-kab-kahan-kaise 🥲 #StartupLife #HappyNewYear

: Lil story time (& probably the only thing this photo reminds me of!) I was recovering from being really sick & had lost a bit of weight. I stepped out wearing my shirt tucked in & someone commented that my stomach was “visible” - like my paunch showing was somehow not allowed. It’s taken me soooo many years to love my body and be grateful for all it’s been through, yet in 2021 people still thought making such bakwaas comments was okay. Let a girl love her paunch yaaa #PetHiTohHai #SundayFeeeeels

: 👆👇👉👈👈🙏 another day, another new revelation #JustGenZThings