Can’t live without it.
Proud to present “MY TURN”, our latest creation for @yamahamotor_vietnam

Through this campaign, we explored a constant tension, using harsh contrasts to let the image drift between adrenaline and control. Built from a personal impulse, the project shapes a space where riding becomes more than movement, it’s a way to exist.
Creative & Prod. Agency @artefact.area
Brand @yamahamotorfr
Producer @maxlmnr
Photographer @aitorlucq.b@maxlmnr
Starring @man.prod
BTS Camera Operator @air_diop
D’aussi loin que je me souvienne, j’ai toujours voulu une moto.
Ça vient sûrement de ma famille.
J’ai grandi en regardant ceux que j’admirais rouler des machines incroyables.
Aujourd’hui, c’est mon tour
AD & PRODUCTION @artefact.area
PHOTOGRAPHES @aitorlucq.b & @maxlmnr
RETOUCHER @man.prod
2026
A year to connect, to work across places and cultures, and to keep refining how we create.
What matters most stays the same: energy and direction.
Thank you to everyone walking this path with us.

Exploring unknown areas 🤍
CERTIFIED TRAPPER
Global visual treatment for this RISKTAKER campaign (Editorial, Lookbook, Creative).

Our team had just landed in Saigon and instantly got hit by the energy : the heat, the streets, the way people live outside together. Everything pointed to one thing: community. And it felt familiar.
The Certified Trapper idea grew from that feeling. Timaï trusted us and gave full creative freedom.
Shot in a small neighborhood, featuring friends who naturally became the cast.
Art Direction / Photography @clearazur@man.prod
Agency @artefact.area
Client @risktaker.gang
Models @clementlameley  @ralfi.jr  @thien_rch  @naomi.iacobellis  @matys_sg  @badr_lgrt
What you don’t see on screen is what makes the image possible.
A look behind the set, how The Chef’s Kiss came to life
Directed by @artefact.area
Produced by @lamain.tv
GRAIN PURSUIT
A personal chase in motion, shot on film across Tokyo, Bangkok, and Saigon. Artefact hunts fleeting shapes and moving machines.
This isn’t motorsport. It’s instinct, an obsession.
A pursuit.
Photographer @clearazur@man.prod@clementlameley
Agency @artefact.area
