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Make a Mark✖️

@makeamarkproject

A project by KURZ, Estal and Avery Dennison. Brought to life by various acclaimed designers and their unprecedented works of packaging art.
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There is always a trick behind the magic. For The Vessel, @graphicbrands devised the entire CGI in-house, creating a visual language that could live in two dimensions simultaneously: printed glass and augmented space. The technical challenge was exact. H+M stamping dies had to align perfectly with digital tracking points for the AR to function. Every emboss, every foil application by @leonhardkurzcreative became an anchor for the digital layer. Working with @estal.packaging and @averydennison, the team engineered a surface where tactility meets technology, and where every physical detail helps unlock the story beyond the bottle. Feel the magic. Link in bio.
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There is always a trick behind the magic.   For The Vessel, @graphicbrands devised the entire CGI in-house, creating a visual language that could live in two dimensions simultaneously: printed glass and augmented space.   The technical challenge was exact.   H+M stamping dies had to align perfectly with digital tracking points for the AR to function. Every emboss, every foil application by @leonhardkurzcreative became an anchor for the digital layer.   Working with @estal.packaging and @averydennison , the team engineered a surface where tactility meets technology, and where every physical detail helps unlock the story beyond the bottle.   Feel the magic. Link in bio.
14 0
2 days ago
What happens when a bottle becomes a gateway? The Vessel by @graphicbrands is a 700ml custom Estal bottle that bridges physical craft and digital wonder through augmented reality. Point your device at the bottle and watch the label dissolve into animation. Developed with Vertical Realities and Trace3D, the AR experience transforms static glass into living narrative. The surface uses @averydennison Fasson® rSable Blanc FSC®, embossed and hot stamped with @leonhardkurzcreative LUXOR® 377 foil. Flexographic printing, hot stamping, varnish and die-cut all converge in one object, with precision stamping dies by H+M. Printed by #ReflexLabelPlus and #ProofPlus. Made possible with @estal.packaging, @averydennison and @leonhardkurzcreative. Open the gate. Link in bio.
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What happens when a bottle becomes a gateway?   The Vessel by @graphicbrands is a 700ml custom Estal bottle that bridges physical craft and digital wonder through augmented reality.   Point your device at the bottle and watch the label dissolve into animation. Developed with Vertical Realities and Trace3D, the AR experience transforms static glass into living narrative.   The surface uses @averydennison Fasson® rSable Blanc FSC®, embossed and hot stamped with @leonhardkurzcreative LUXOR® 377 foil. Flexographic printing, hot stamping, varnish and die-cut all converge in one object, with precision stamping dies by H+M.   Printed by #ReflexLabelPlus and #ProofPlus.   Made possible with @estal.packaging , @averydennison and @leonhardkurzcreative .   Open the gate. Link in bio.
41 1
4 days ago
Every object has a story waiting to be told. From the UK, @graphicbrands exists to find it. Led by Terry Cole, the studio builds brands that live beyond the shelf, spanning identity, packaging and spatial design with one driving question at the center of every project: what story does this object need to tell? The answer is never simple. It requires strategic clarity paired with unbridled creativity. It demands understanding the space between what something is and what it could become. For the #MakeAMarkProject, we invited @graphicbrands to answer that question without limits. Alongside @estal.packaging, @averydennison and @leonhardkurzcreative, they created The Vessel, an artifact that bridges physical craft and digital wonder. Rooted in the world of role-playing games, The Vessel turns packaging into a storytelling centerpiece: an artifact designed to gather people, spark imagination and carry the narrative forward. Link in bio.
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Every object has a story waiting to be told.   From the UK, @graphicbrands exists to find it. Led by Terry Cole, the studio builds brands that live beyond the shelf, spanning identity, packaging and spatial design with one driving question at the center of every project: what story does this object need to tell?   The answer is never simple. It requires strategic clarity paired with unbridled creativity. It demands understanding the space between what something is and what it could become.   For the #MakeAMarkProject, we invited @graphicbrands to answer that question without limits. Alongside @estal.packaging , @averydennison and @leonhardkurzcreative , they created The Vessel, an artifact that bridges physical craft and digital wonder.   Rooted in the world of role-playing games, The Vessel turns packaging into a storytelling centerpiece: an artifact designed to gather people, spark imagination and carry the narrative forward.   Link in bio.
24 0
6 days ago
Contradiction of form and expectation. For Priceless, @copartnership built every visual in-house, controlling the narrative from concept to final render. The challenge was creating a premium bottle out of the familiar and redefining aspiration. The custom 750ml @estal.packaging glass bottle eliminates traditional label hierarchy. @averydennison’s high-end Fasson® Silver Foil Emboss substrate adds weight and sits proud on the glass, simulating substantial metal paired with PP 120 Matt Wine. Hot stamping and debossing with H+M Tools required calibrating pressure and temperature to nanometric precision. Each @leonhardkurzcreative COLORIT® foil application was a calculated risk. #Tapì and #LesBouchagesDelage engineered the custom stopper. #MaCher created the matching crate. Every element reinforces the central idea. This is the discipline behind rebellion. Experience the making.Link in bio.
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Contradiction of form and expectation.   For Priceless, @copartnership built every visual in-house, controlling the narrative from concept to final render. The challenge was creating a premium bottle out of the familiar and redefining aspiration.   The custom 750ml @estal.packaging glass bottle eliminates traditional label hierarchy.   @averydennison ’s high-end Fasson® Silver Foil Emboss substrate adds weight and sits proud on the glass, simulating substantial metal paired with PP 120 Matt Wine.   Hot stamping and debossing with H+M Tools required calibrating pressure and temperature to nanometric precision. Each @leonhardkurzcreative COLORIT® foil application was a calculated risk.   #Tapì and #LesBouchagesDelage engineered the custom stopper. #MaCher created the matching crate. Every element reinforces the central idea.   This is the discipline behind rebellion.   Experience the making. Link in bio.
26 0
9 days ago
What happens when you design without constraint?@copartnership stripped away every convention of luxury packaging to create Priceless, a bottle with no rules.The custom 750ml @estal_packaging glass becomes the message itself.To elevate its premium feel, the design uses @averydennison Fasson® Silver Foil Emboss, a high-end substrate that adds weight and sits proudly on the glass. Its metallic texture simulates the presence of a real thick metal label, transforming the bottle into something tactile, sculptural and unexpected.@leonhardkurzcreative COLORIT® 307034 and COLORIT® Trans 812 layer colour and depth, a vibrant orange underpinned with white, finished with a black foil that debosses the letters for tactility.This is luxury unbound.Experience the evolution. Link in bio.
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What happens when you design without constraint? @copartnership stripped away every convention of luxury packaging to create Priceless, a bottle with no rules. The custom 750ml @estal_packaging glass becomes the message itself. To elevate its premium feel, the design uses @averydennison Fasson® Silver Foil Emboss, a high-end substrate that adds weight and sits proudly on the glass. Its metallic texture simulates the presence of a real thick metal label, transforming the bottle into something tactile, sculptural and unexpected. @leonhardkurzcreative COLORIT® 307034 and COLORIT® Trans 812 layer colour and depth, a vibrant orange underpinned with white, finished with a black foil that debosses the letters for tactility. This is luxury unbound. Experience the evolution. Link in bio.
64 0
10 days ago
Great work is never built alone. @copartnership was founded on the radical belief that the best ideas come from collision. Since 2011, this independent agency has operated exclusively in the global drinks industry, turning partnership into their sharpest tool. Strategic minds collide with cultural thinkers and creative craftspeople. The result is work that refuses to follow any blueprint. For the #makeamarkproject , we gave @copartnership one directive: no limits. Alongside @estal_packaging , @averydennison and @leonhardkurzcreative , they built something that rewrites the rules. Explore the vision.Link in bio.
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Great work is never built alone.   @copartnership was founded on the radical belief that the best ideas come from collision. Since 2011, this independent agency has operated exclusively in the global drinks industry, turning partnership into their sharpest tool.   Strategic minds collide with cultural thinkers and creative craftspeople. The result is work that refuses to follow any blueprint.   For the #makeamarkproject , we gave @copartnership one directive: no limits. Alongside @estal_packaging , @averydennison and @leonhardkurzcreative , they built something that rewrites the rules.   Explore the vision. Link in bio.
40 0
11 days ago
Before the glass, there is the sketch. Before the code, there is the hand. For L’Essence du Deux, @centdegres built the entire visual world in-house. Every CGI rendering began as a hand-drawn exploration in their Paris studio. The challenge was technical: engineering a dual-format glass system where two bottles become one seamless object. It required countless iterations with @estal_packaging to perfect the nest, the weight and the balance. Working with @averydennison materials and @leonhardkurzcreative foils, each layer of the surface was a deliberate decision. Innovation is not instant. It is this patient refinement. This is the craft behind the mark. Experience the making. Link in bio.
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Before the glass, there is the sketch. Before the code, there is the hand.   For L’Essence du Deux, @centdegres built the entire visual world in-house. Every CGI rendering began as a hand-drawn exploration in their Paris studio.   The challenge was technical: engineering a dual-format glass system where two bottles become one seamless object. It required countless iterations with @estal_packaging to perfect the nest, the weight and the balance.   Working with @averydennison materials and @leonhardkurzcreative foils, each layer of the surface was a deliberate decision.   Innovation is not instant. It is this patient refinement.   This is the craft behind the mark.   Experience the making. Link in bio.
24 0
16 days ago
Before the glass, there is the sketch. Before the code, there is the hand. For L’Essence du Deux, @centdegres built the entire visual world in-house. Every CGI rendering began as a hand-drawn exploration in their Paris studio. The challenge was technical: engineering a dual-format glass system where two bottles become one seamless object. It required countless iterations with @estal_packaging to perfect the nest, the weight and the balance. Working with @averydennison materials and @leonhardkurzcreative foils, each layer of the surface was a deliberate decision. Innovation is not instant. It is this patient refinement. This is the craft behind the mark. Experience the making. Link in bio.
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Before the glass, there is the sketch. Before the code, there is the hand.   For L’Essence du Deux, @centdegres built the entire visual world in-house. Every CGI rendering began as a hand-drawn exploration in their Paris studio.   The challenge was technical: engineering a dual-format glass system where two bottles become one seamless object. It required countless iterations with @estal_packaging to perfect the nest, the weight and the balance.   Working with @averydennison materials and @leonhardkurzcreative foils, each layer of the surface was a deliberate decision.   Innovation is not instant. It is this patient refinement.   This is the craft behind the mark.   Experience the making. Link in bio.
95 2
18 days ago
Cultural resonance is the ultimate luxury. From Paris, @centdegres operates at the intersection of brand intelligence and creative audacity. With studios across continents and a team that speaks the language of global culture, they craft experiences that resonate beyond borders. Their approach is rooted in purpose. Every project begins with a question: what does this brand want to say to the world? For the #makeamarkproject, we invited @centdegres to translate their vision into matter. Alongside @estal_packaging, @averydennison and @leonhardkurzcreative , they created something that speaks without words. This is designed with intention. Explore the vision.Link in bio.
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Cultural resonance is the ultimate luxury.   From Paris, @centdegres operates at the intersection of brand intelligence and creative audacity. With studios across continents and a team that speaks the language of global culture, they craft experiences that resonate beyond borders.   Their approach is rooted in purpose. Every project begins with a question: what does this brand want to say to the world?   For the #makeamarkproject, we invited @centdegres to translate their vision into matter. Alongside @estal_packaging , @averydennison and @leonhardkurzcreative , they created something that speaks without words.   This is designed with intention.   Explore the vision. Link in bio.
36 4
20 days ago
Innovation begins with an observation of human behavior.For @studiobulldog , the #MakeAMarkProject was an opportunity to bottle a social ritual. Inspired by the nostalgic energy of a “ring toss,” they transformed a classic silhouette into a kinetic experience where every movement is a point of connection.The “Circle” concept lived through a relentless process of prototyping. The challenge was purely technical: calibrating the structural ribs of the glass to the physical tension of the rings. It was a search for the exact moment where play meets precision.The final result is a vibrant contrast of materials, where the deep, light-absorbing black label meets the high-voltage pulse of fluorescent foils.The mark of a true designer isn’t just a shape; it’s the experience it creates.Experience the evolution. Link in bio.
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Innovation begins with an observation of human behavior. For @studiobulldog , the #MakeAMarkProject was an opportunity to bottle a social ritual. Inspired by the nostalgic energy of a “ring toss,” they transformed a classic silhouette into a kinetic experience where every movement is a point of connection. The “Circle” concept lived through a relentless process of prototyping. The challenge was purely technical: calibrating the structural ribs of the glass to the physical tension of the rings. It was a search for the exact moment where play meets precision. The final result is a vibrant contrast of materials, where the deep, light-absorbing black label meets the high-voltage pulse of fluorescent foils. The mark of a true designer isn’t just a shape; it’s the experience it creates. Experience the evolution. Link in bio.
44 0
23 days ago
Before the game, the geometry. Before the innovation, the sketch.For #MakeAMarkProject, @studiobulldog evolved a tribute to the “Circle” into Drink & Play, a conceptual playground where luxury becomes interactive.The process was a search for equilibrium between kinetic rings and the structural ribs of @estal_packaging glass.It is a study in contrast: the depth of @averydennison Soft Touch White meets the chromatic precision of @leonhardkurzcreative foils.Innovation isn’t a destination; it’s this obsessive journey of refinement.This is the human spirit behind the mark.Experience the evolution. Link in bio.
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Before the game, the geometry. Before the innovation, the sketch. For #MakeAMarkProject, @studiobulldog evolved a tribute to the “Circle” into Drink & Play, a conceptual playground where luxury becomes interactive. The process was a search for equilibrium between kinetic rings and the structural ribs of @estal_packaging glass. It is a study in contrast: the depth of @averydennison Soft Touch White meets the chromatic precision of @leonhardkurzcreative foils. Innovation isn’t a destination; it’s this obsessive journey of refinement. This is the human spirit behind the mark. Experience the evolution. Link in bio.
80 0
25 days ago
Design is a conversation between logic and play.From the heart of Barcelona, @studiobulldog operates on the premise that clarity is the ultimate luxury. Their approach is defined by a rare duality: a rigorous strategic foundation paired with a distinct, human wit that brings brands to life.Beauty is never just surface-level. It is an honest reflection of a brand’s soul, translated through bold geometry and an uncompromising eye for detail.In the #MakeAMarkProject lab, we invited @studiobulldog to strip away the noise and explore the intersection of gamification and high-end materiality.Alongside @estal_packaging , @averydennison , and @leonhardkurzcreative , we transformed a strategic spark into a tactile, multi-layered reality.This is the art of honest communication.Explore the vision. Link in bio.
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Design is a conversation between logic and play. From the heart of Barcelona, @studiobulldog operates on the premise that clarity is the ultimate luxury. Their approach is defined by a rare duality: a rigorous strategic foundation paired with a distinct, human wit that brings brands to life. Beauty is never just surface-level. It is an honest reflection of a brand’s soul, translated through bold geometry and an uncompromising eye for detail. In the #MakeAMarkProject lab, we invited @studiobulldog to strip away the noise and explore the intersection of gamification and high-end materiality. Alongside @estal_packaging , @averydennison , and @leonhardkurzcreative , we transformed a strategic spark into a tactile, multi-layered reality. This is the art of honest communication. Explore the vision. Link in bio.
58 7
27 days ago
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