Brand identity and naming for JBakery, a Dubai café with pastries from around the world.
The team spent years traveling before settling in Dubai. They wanted to share their experiences through baked goods: croissants, bagels, medialunаs and simit. We’re asked to make this a place people would actually look for.
We discovered that the bright fuchsia Bougainvillea flower is an unofficial symbol of Jumeirah. So we made it the marker color.
When you see that fuchsia cup on the street now, you know where it’s from. The collage approach came from the way the menu brings things together from different places. Geometric patterns came from the neighborhood’s architecture.
We built the #identity and social presence, then brought everything into the space itself. We also made some custom objects: a takeaway cart, scented souvenirs, pieces that leave with customers.
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#Branding #GraphicDesign #BrandStrategy #CreativeDirection
