MAGIC AI: The Fitness Mirror

Introducing our new “How To” series, answering the questions you ask us most about your MAGIC Mirror! First up: how to set up your Mirror for the best experience? Before you plug in, here’s what you need to know: 🏠 Space: clear at least 2m x 2m so you can move freely without hitting the furniture. 💡 Lighting: avoid placing the Mirror directly facing a bright window or lamp so ReflectAI® can see you clearly. 👕 What to wear: light-coloured workout gear that contrasts with your background helps the AI track you even better. 🔌 Connectivity: make sure you’re within 80cm of a plug socket and have a solid Wi-Fi signal. Small tweaks, big difference. Get your setup right from day one and your Mirror will work its hardest for you every single session. Got a question you’d love us to cover next? Drop it in the comments. #MAGICMirror #HowTo #FitnessAtHome #homefitness

What if your mirror could understand your workout? 🏋️ Our Data Scientist Dhruv explains ReflectAI© technology, the computer vision engine behind the MAGIC Mirror. Using only the built-in camera, it maps your body, tracks your movement in real time, recognises the exercise you’re doing, and counts every rep automatically. Everything runs locally on your device, so your video is never uploaded or stored. No sensors. No wearables. Just step up and start. #MAGICmirror #techproduct #fitnessathome

This is now the most premium and stylish piece in my home. It’s not just a workout machine, it’s an AI-powered Fitness Mirror with a luxury design. Think of it as the Ferrari of fitness equipment. It’s not just a mirror, it’s a complete home gym. No commuting, no waiting, no wasted time, just you training in your own comfort zone. Maximum results in minimum time, thanks to built-in training programs. There’s no need to plan your workouts, simply choose your goal, and the MAGIC AI Mirror creates a personalised program for you. Just starting your fitness journey? Select a beginner program. Already experienced? Take on a new challenge. The Mirror performs full-body analytics using advanced AI scanning technology. It tracks your form, counts your reps, and provides real-time corrections so you always know how to improve. With over 100 hours of workouts, including strength, mobility, Pilates, dance classes, and more, plus 15 professional instructors guiding you every step of the way… all from the comfort of your home. #fitnessathome #personaltrainer #techproducts #bestinvention

Final week, let’s do this 💥 You’ve made it to the last week of the May Challenge, and we’re so proud of everyone who’s been showing up, staying committed, and supporting one another along the way 🙌 Whether you completed every workout or are catching up now, every session counts. Your final 2 classes are now live and ready for you to take on this week. Don’t forget to post your progress in the Facebook group (link in bio) we’ve loved seeing everyone motivate each other throughout the challenge ✨ This week’s classes: • Every Minute Counts with Dana • Lower Boost: Strong Legs with Charlotte Let’s end May feeling stronger than ever 🔥

Introducing Kaelyn, our newest instructor on the MAGIC Mirror. With a background in team sports and a love for community, Kaelyn brings that same energy into every class. She’ll be leading strength and HIIT sessions designed to push you, support you, and help you feel stronger. Expect fun, motivating workouts and a coach who wants you to feel empowered every time you show up. Plus, she’s bringing a little Canadian “maple syrup energy”... sweet, but strong. 🍁 We’re so excited to have Kaelyn on the MAGIC Mirror. Join her in class soon and give her a warm welcome below. #TheMirror #StrengthTraining #HIIT #FitnessCommunity #NewInstructor

Meet Kate ✨ The creative mind behind MAGIC’s social channels, brand presence and influencer marketing and our resident AI wizard 🪄 Spotted our billboards across London? Those AI creatives? All her. Today we’re sneaking into Kate’s day at MAGIC HQ. P.S. she launches and runs our ambassador programme and lands every celeb collab you see on our feed, so if you’ve ever thought about working with us, consider this your sign to apply ✨ Don’t be shy, say hi in the comments 👋 #DayInTheLife #BrandManager #SocialMediaManager #MAGICMirror #StartupLife

“The first thing you need to do is just start.” @dana__egan on the one mistake she sees beginners make again and again, plus her hype song, her post-workout meal of choice, and why pepperoni + hot honey is a non-negotiable 🍕 #fitnessathome #MAGICmirror

You asked, we listened 👀🥊 #boxfit #MAGICmirror

From a small office of 18 people to the Royal Palace! 👑 We are incredibly honoured to announce that we have won The King’s Award for Enterprise in Innovation for 2026, the UK’s most prestigious business honour, approved by His Majesty The King on the Prime Minister’s recommendation. To be mentioned alongside giants like Dyson, ARM, and Rolls-Royce is a “pinch-me” moment for our small but mighty team. 🥂 #startupuk #kingsawardforenterprise #fitnessathome

Our ambassadors @joshwildofficial have only been using MAGIC for two weeks, and they’re already hooked and we love seeing MAGIC become their little moment of calm in the chaos. As dancers, staying flexible, active, and ready to go is everything, and we’re so excited to be part of their routine already 🙌 #fitnessathome #homeworkoutsforyou #MAGICmirror

Have you heard of the “exercise snack”? 👀💪 It’s the idea that just 10–15 minutes of movement during your day can make a huge difference to your energy, mood, and fitness levels. And when the MAGIC Mirror is right there, your “commute” is literally just a few steps from your desk ✨ Just 15 minutes a day on your lunch break, and suddenly getting fit for summer feels way more realistic! #magicmirror #workoutathome #fitnesschallenges #workingfromhomelife

Welcome to Week 2 of the May Challenge ☀️💪 Summer is just around the corner, and we’re so proud of everyone for staying consistent and showing up for yourselves each week. If you’re new here, here’s how it works: every Monday, we’ll be dropping 2 classes for you to complete. Once you’ve finished them, don’t forget to share your progress in the Facebook group (link in bio) so we can all see how you’re getting on 🙌 The support and encouragement in this community has been incredible, there’s daily motivation, accountability, and people cheering each other on every step of the way! This week’s classes: ✨ Step it Up with Dana ✨ Find your Flow with Vincent Good luck everyone! 🔥