When basketball calls, you answer. No matter what.
On Friday, October 3rd,
@converse set sail on the Seine for something Paris had never seen before: basketball on water, culture in motion, and a community that showed up ready to ball.
The Converse SHAI001 family pack launch wasn’t just about unveiling a signature shoe.
It was about celebrating the spirit that makes greatness possible: the kind of dedication that doesn’t wait for perfect conditions, the kind of energy that turns obstacles into opportunities, the kind of love for the game that’s bigger than any moment.
Swipe through to see what happens when passion meets purpose. When a floating court becomes sacred ground. When the city of lights witnesses the birth of something special.
To everyone who showed up and showed out, you made history on the water. The SHAI001 isn’t just a shoe. It’s a statement. And you brought it to life.
First signature shoe. First floating court in Paris. First of many.
AGENCY
@youthclub.co
Project Lead — Marieke Messing
@mariekemessing
Producer — Sylvia Elmpt
@sylfairytale
Producer — Ottilie Krommendam
@ottilie.krommendam
PRODUCTION
@betterstate
Producer — Aldo Hacheme
@_________aldo
Producer — Agathe Dutercq
@agathe.dutercq
Production Manager — Selina Gatou Kaiser
@selinagkk
Production Manager — Léna Toscer
@lena_toscer
Production Designer — Thaïs Pavanel
@thaispavanel @agence.claudine
Sound Engineer — Elie Brussat
@eliebrussat
Unit Manager — Hadrien Fourno
@hadicoolhadi
Unit Manager — Amir Cheurfa
Unit Manager — Mehdi Ouirane
CREATIVE DIRECTION
Massaër Ndiaye —
@madsear
Horah, Inc. —
@horah.inc
FOOD
Reussette —
@_reussette
SET DESIGN
Malotta —
@malottttta
WORKSHOP HOST
Sofia Moser —
@sofiamoserleitao
MC
Dandyguel —
@dandyguel
Mister Paris — misterpvris
PHOTO
Jauris Bardoux (4,9) —
@jauris_bardoux @agence.claudine
Joanna Doukov (3,6,11) —
@joannadoukov