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massaër ndiaye

@madsear

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The fight doesn’t care if you’re ready for it. It shows up in a boxing ring at dawn. On a motocross track where gravity is more of a suggestion than a rule. In a locker room where the only sound is your own breathing reminding you that you’re still here. @venum turns 20 this year, which in brand years means it’s finally old enough to realize the fight was never just about winning. It’s about showing up when the conditions aren’t perfect. When the sky looks moody. When your hands need wrapping and your head needs clearing. Grateful to @nicolasfretelliere and @jointhesquad for trusting me with the words on this one. Here’s to athletes who choose the hard way because the easy way doesn’t have a good story attached to it. Athletes: @iliatopuria & @khamzat_chimaev (MMA), @jvs_fmx & @jake.cannon3 & @francarbonero29 (Moto), @chingizallazov (K1), @its.juliechen (Muay Thai), @jkitoubilel (Boxing), @jaylon_9_ & @parismusketeers (Football US) Directed by @_tomweber & @nelson_rosier A @jointhesquad & @p.y.t.paris production DOP: louibaba EP: @monsieur_scoumoune Line Producer: @alexprod Steadicam: @quentinrebu 1st AC: @vassilidv 1st AD: @soumaya.assabi 2nd Crew: @piscine.cluuub Gaffer: @leolamant & @michel_rigs81 Drone: @fabian_mct Sound: @olivierdu64 Location Manager: @teddy.dlp Location Assistants: @riconnectedd & pierre.pgrl MUAs: @sarahmaquille & @trichotc Sparring: @vidal_mma & @fitfightcenter & @nordine_coaching Editor: @jean_paul_chance Colorist: @guillaume_chanaud Music & SD: @makelistudio Copy: @madsear Thanks to @bopb_officiel & @bud__racing
147 15
1 month ago
When basketball calls, you answer. No matter what. On Friday, October 3rd, @converse set sail on the Seine for something Paris had never seen before: basketball on water, culture in motion, and a community that showed up ready to ball. The Converse SHAI001 family pack launch wasn’t just about unveiling a signature shoe.  It was about celebrating the spirit that makes greatness possible: the kind of dedication that doesn’t wait for perfect conditions, the kind of energy that turns obstacles into opportunities, the kind of love for the game that’s bigger than any moment. Swipe through to see what happens when passion meets purpose. When a floating court becomes sacred ground. When the city of lights witnesses the birth of something special.  To everyone who showed up and showed out, you made history on the water. The SHAI001 isn’t just a shoe. It’s a statement. And you brought it to life. First signature shoe. First floating court in Paris. First of many. AGENCY @youthclub.co Project Lead — Marieke Messing @mariekemessing Producer — Sylvia Elmpt @sylfairytale Producer — Ottilie Krommendam @ottilie.krommendam PRODUCTION @betterstate Producer — Aldo Hacheme @_________aldo   Producer — Agathe Dutercq @agathe.dutercq Production Manager — Selina Gatou Kaiser @selinagkk Production Manager — Léna Toscer @lena_toscer Production Designer — Thaïs Pavanel @thaispavanel @agence.claudine Sound Engineer — Elie Brussat  @eliebrussat Unit Manager — Hadrien Fourno @hadicoolhadi Unit Manager — Amir Cheurfa  Unit Manager — Mehdi Ouirane CREATIVE DIRECTION Massaër Ndiaye — @madsear Horah, Inc. — @horah.inc   FOOD Reussette — @_reussette   SET DESIGN  Malotta — @malottttta WORKSHOP HOST Sofia Moser — @sofiamoserleitao MC  Dandyguel — @dandyguel Mister Paris — misterpvris PHOTO Jauris Bardoux (4,9) — @jauris_bardoux @agence.claudine Joanna Doukov (3,6,11) — @joannadoukov
200 9
6 months ago
We made it to the quarterfinals. Germany sent us home, which hurt like hell… But for a few beautiful weeks, these women gave us genuine belief, brilliant football, and - selfishly - some very fun work… Huge thanks to Wieden + Kennedy London for trusting me with these lines. And thank you to Les Bleues for making the copy write itself. CDs : Becca Pottinger & Albert Pukies Account team: Farai Dube & Akari Saito Creatives: @cassgourow & @hollyattrill Producer: Lizzie Griffin Photographe: @oliviaschenker Production company: @birth_productions Stylist : @jillgattegno
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6 months ago
Venetian mailboxes apparently come in one design: existential crisis. Some look shocked that you’d dare send physical mail in 2025. Others appear to be screaming directly at the postman. One seems locked in a permanent state of regret, probably about being a mailbox. They’re all slowly sinking into the canals along with the rest of Venice, which honestly feels appropriate given their collective expression of “why are we still doing this?”…
345 11
6 months ago
“This is your Captain speaking. We’ll be cruising at the speed of @vinijr . Please keep your seatbelts fastened.” @nikefootball “Fly Vini” Directed By @elliottpower_ Cinematographer: Lukasz Zal Mini DV Cinematographer: @nour_bth 1st AD: @ainaratrigueros Production Company: @wanda_productions Executive Producer: @fiona_brtl Producer: Romain Cavagnac Stylist: @taticotliar Production Design: Isabel Peinado Rodriguez Stills Photography : @brunostaub Football Choreography: @andyansah @sportsonscreen Football Choreography: @b.ohdan Stunt Double: @ansah_gram Edit: @manuel_coutant @icecream_paris VFX Supervisor: @guillaume.nadaud Service Company: @twentyfourseven_______tv Executive Producer: Ben Zorllia The Ambassador: @jordimollacastillo Composition: @miinksmallclan Music Supervision: @curation.music Agency: @convoy ECD / Founder: @juancp ECD / Founder: @nordineb Creative Director: @madsear Senior Art Director: @jorge__balarezo Art Director: @yaaaaaaaaannnnnnnnnnnnnnnnnnnn Account Managers : @kenzarnb @emmaschwarz Agency Production & Art Buying : @studio.demi @justinefoiry_ @camilamendezstein
282 44
9 months ago
More than twenty years of flying through Roissy Charles de Gaulle airport, and there’s always the same tragic exhibit: abandoned Mickey Mouse or Winnie the Pooh balloons floating against the terminal ceiling like deflated dreams with ears. Apparently, explaining to a six-year-old that Mickey can’t come on the plane is a conversation that never gets easier…
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10 months ago
When you’re a kid, you dream of playing for Real Madrid. When you’re @k.mbappe , the dream dreams of you…. “THE DREAM IS REAL”, a conversation between a boy and the man he became. Creative Directed this @nikefootball campaign for Kylian’s latest Mercurial boot. Thanks to the best team (@convoy ) ever for having me on board. Directed By Elliott Power Cinematographer: Lukasz Zal Mini DV Cinematographer: @nour_bth 1st AD: @ainaratrigueros Production Company: @wanda_productions Executive Producer: @fiona_brtl Producer: Romain Cavagnac Stylist: @taticotliar Production Design: Isabel Peinado Rodriguez Stills Photography : @julienmartinezleclerc Football Choreography: @andyansah Football Choreography: @b.ohdan Stunt Double: @ansah_gram Edit: @manuel_coutant @icecream_paris VFX Supervisor: @guillaume.nadaud Service Company: @twentyfourseven_______tv Executive Producer: Ben Zorllia The Ambassador: @jordimollacastillo Composition: @miinksmallclan Music Supervision: @curation.music Agency: @convoy ECD / Founder: @juancp ECD / Founder: @nordineb Creative Director : @madsear Senior Art Director: @jorge__balarezo Art Director: @yaaaaaaaaannnnnnnnnnnnnnnnnnnn Account Managers : @emmaschwarz @kenzarnb Agency Production & Art Buying @studio.demi @justinefoiry_ @camilamendezstein
754 141
10 months ago
“THE FAST LANE” Creative directed this beautiful piece of chaos. Sometimes the best ideas come from asking ‘what’s the craziest thing we could actually pull off?’ So grateful to have been able to work alongside @yo.yomi with the teams over at @youthclub.co and @betterstate_ Shout out to all these fun lunatics that made this shoot a blast. Client: @jumpman23 & @footlockereu Brand Manager Jordan EMEA: @nassira_h Agency: @youthclub.co Project lead: @mariekemessing Creative director: @madsear Director: @yo.yomi Photographer & Videographer: @yo.yomi Stylist @jillgattegno Paris Service Production Company: @betterstate_ @_________aldo Producer: @agathe.dutercq Production coördinator: @selinagkk Unit manager: @zetmax 1st light assistant: @toby.st Videographer BTS: @alphamedy Editor: @yo.yomi VFX: @driesbraun VFX: @olivierbink Grading: @crocodile.grading Music: @audentity Talent: Titoo: @oneway_titoo Tommy: @tomyyy.bikz Vega: @las_vega_8 Lilly: @lily.tkw Ugo: @ugobombsquad Melvin: @rider2m_bikelife Tim: @tim_bikzzz Goge: @goge.bikz
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11 months ago
Nouveau Clip "Kadhafi" ft @ichonabracadabluemacadam Compo @truckthomas Mix @romain1100_ Réalisation @madsear Productrice @nazhadahmani Image André Chemetoff «Coton Blanc Argent Sale» sur toutes les plateformes 💰 Lien dans bio ☄️
1,926 155
1 year ago
0 76
1 year ago
It’s the first Wednesday of 2024, and episode 17 of Don’t Fuck This Up is coming in HOT! 🔥It is my immense delight to share with you an incredible conversation with writer, creative director and cultural expert, Massaër Ndiaye (@madsear ). 😎 We discuss the phenomenon of zeitgeist, the shifting of the cultural epicenter away from LA & NYC, and the importance of getting outside your comfort zone. 🛌Tap in, download this episode, and maybe just this once, go ahead and fuck it up, a little bit!
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2 years ago
A few weeks ago, I had the opportunity to share a conversation with two awesomely inspirational brothers, CHERIF DOUAMBA (@cherif_douamba ) & OTTAWA KWAMI (@ottawakwami ) for the cover of Numéro NL9, the RESONANCE issue. In our interview (link in Bio) CHERIF and OTTAWA told me the story of their ascension into the world of high fashion. Two standout African models, they have graced the global stage, riding a meteoric wave of success sparked by their discovery on social media. Many thanks to @gabriella.norberg for bringing me along… CHERIF and OTTAWA wear @louisvuitton Photography @javiercastan Models @cherif_douamba at @nestmodelmanagement And @ottawakwami  at @supamodelmanagement Interview @madsear Styling @gabriella.norberg Hair @torrentfernando at @anotherartistsagency Makeup @vicentguijarro Set design @mariaona11 Photo Assistant @pike_bishop Styling Assistant @caroirene_ Postproduction @rodrigoquirante Retouch @theblackroomstudio Casting director @timiletonja Cover design @arthurroeloffzen #NumeroNetherlands #resonance #LouisVuitton #cherifdouamba #ottawakwami
1,408 35
2 years ago