Honoring mothers and mother figures: this Mother’s Day, we’re donating $30,000 to Every Mother Counts, supporting their work to improve maternal health and ensure safer pregnancies and births worldwide. From one generation to the next, this one matters.
Her mom and grandmother were big on tailoring. That’s how she learned that fit can make or break an outfit. Now she’s drawn to the classic denim: a great blue wash, a high waist and something timeless that flatters the body. This is @catchmeeksifyoucan and her mom, Farzana, for Jeans Generation.
These days, @geishagrl reaches for jeans she can move in—ones that are comfortable enough to play with her daughter and made to get a little dirty. But back in the day? It was all about the low-rise. This is Lyn and her mom, Michelle, for Jeans Generation this Mother’s Day.
At 15, she had her mum tailor straight-leg jeans so tight she could barely sit. Now, it’s faded mom jeans—the more lived-in, the better. This is @chloeahayward and her mum, Susie, for Jeans Generation this Mother’s Day.
Jeans get passed down. So do stories. This Mother’s Day, we’re exploring our history with denim—from what we wore as kids to what we saw our moms wear. We’re calling it Jeans Generation because jeans are just that: multigenerational.
In honor of Mother’s Day, we’re donating $30,000 to Every Mother Counts because every mother deserves to have a safe pregnancy and birth.
