Six

NEW PROJECT // Kinfolk V3 . Since 2011, Kinfolk has transformed from a small independent magazine into one of the world’s most influential lifestyle authorities. The latest version of the website, now in its third iteration, builds on the excellent magazine redesign by @alexhuntingstudio in 2021, which coincided with their 10-year anniversary. . Throughout this project, we adopted a ‘quiet’ methodology, prioritising clarity and simplicity in UI/UX to ensure a digital experience that supported the creative vision of the printed magazine. The flexible design system managed through an intuitive CMS, allows for a wide variety of typographic and editorial layouts, ensuring consistent creative expression across digital and print formats. . As Six’s longest-standing collaborator, the new site marks another milestone in our 13-year relationship. Our roles included: Site Architecture, Digital Design / UI + UX, Front-end Development, CMS Re-Architecture, Data Migration and e-commerce. . . . #design #development #webdesign #graphicdesign #lifestyle #fashion #magazine #madebysix #type: @schicktoikka

NEW CASE STUDY // FELLOWSHIP . Founded and funded by photographers, curators and collectors, Fellowship are championing the future of photography. They present a new way to discover, collect and learn about photography by exhibiting NFTs from marquee estates, living artists and emerging talent. Recent collections include Guy Bourdin, Todd Hido, Pieter Hugo, Gregory Crewdson, and August Sander, to name a few. . Six were tasked with developing Fellowship's brand identity, implementing a comprehensive approach to all aspects of the brand across print and digital. The strategic goal was to create a forward-thinking and innovative digital platform that introduced a fresh approach to discovering and collecting photography, opening up new avenues for artists to connect with a wider audience. . 🔗 Case Study Link in Bio (madebysix.com/project/fellowship) . . . #fellowship #design #NFT #nftart #webdesign #nftcollector #graphicdesign #nftcollectors #nftcommunity #art #artist #madebysix

NEW PROJECT // Kinfolk V3 . Since 2011, Kinfolk has transformed from a small independent magazine into one of the world’s most influential lifestyle authorities. The latest version of their website, now in its third iteration, was launched to coincide with their 10-year anniversary. . Throughout this project, we adopted a ‘quiet’ methodology, prioritising clarity and simplicity in UI/UX to ensure a digital experience that supported the creative vision of the printed magazine. The flexible design system managed through an intuitive CMS, allows for a wide variety of typographic and editorial layouts, ensuring consistent creative expression across digital and print formats. . As Six’s longest-standing collaborator, the new site marks another milestone in our 13-year relationship. Our roles included: Site Architecture, Digital Design / UI + UX, Front-end Development, CMS Re-Architecture, Data Migration and e-commerce. 🔗 Live Site (kinfolk.com) . . . #design #development #web #webdeveloper #webdesigns #graphicdesign #lifestyle #fashion #magazinedesign #madebysix #type: @schicktoikka

Archive Highlight [321952] Fellowship #motiondesign #graphicdesign #nft

NEW WORK // Rapha . Last year, we worked with Rapha under the direction of Fran Millar (CEO) and Jodie Harrison (Chief Brand Officer) to define a clear direction for the next chapter of the business. At the heart of that vision sat a simple idea: re-establishing Rapha as the voice of cycling. . Typography became central to that shift. As Rapha evolved, its existing typefaces felt too rooted in heritage to fully represent its growing presence within the professional side of the sport. Shaped through extensive research, iteration, and testing (as shown above), the new type family draws on cycling’s visual heritage without being constrained by it. . Created in close collaboration with @frostype.xyz , the result is a family of six bespoke typefaces designed to operate as a connected system rather than as individual statements. Alongside Rapha Sans and Rapha Serif, the system includes a Mono, Semi-Mono, and a dedicated cut for Pro communication. Custom glyphs, embedded lockups, OpenType features, and streamlined text cuts extend the family across both digital and physical environments. . Inspired by iconic type-led advertising, the system facilitates copy that feels spoken rather than displayed, shifting naturally between storytelling and performance, quiet restraint and authority. A system designed not just to organise and restore clarity to the brand, but to re-energise it. . #Rapha #typography #cycling #cyclingnews #cyclinglove #cyclingpics

Last year, we worked with Rapha under the direction of Fran Millar (CEO) and Jodie Harrison (Chief Brand Officer) to define a clear direction for the next chapter of the brand. The brief wasn’t to reinvent Rapha, but to re-energise it. To visualise the future of the brand and define a framework for the team to build towards. As the work begins to roll out under new creative leadership, we’ll be sharing more over the course of the year. ——— Rapha changed the way people thought about cycling. It captured the soul of the sport, transforming the everyday ride into something more and, in doing so, changed how millions of people experienced it. To use a cycling analogy, Rapha once rode off the front, setting the pace, but over time the gap closed and the peloton caught up. In trying to be for everyone, much of what once set it apart was diluted. Our approach centred on a simple idea: re-establishing Rapha as the voice of cycling. Not through volume, but through clarity, consistency, and point of view. A brand rooted in purpose, not popularity. This took the form of a broader recalibration. The core script mark was retained, preserving a key anchor of the brand, while the wider system was simplified and restructured. A clear hierarchy was introduced across the three product tiers, refining how the brand speaks at different levels, from core to performance to community. At the centre of the rebrand is a new typographic system. Developed in collaboration with @frostype.xyz , six bespoke typefaces move fluidly between storytelling and performance, supporting everything from editorial narratives to technical detail. Rather than defining identity through form alone, the type system enables differentiation through application, giving each tier its own character while maintaining cohesion across the brand. The result is a more focused and adaptable brand. One that restores clarity without losing depth, drawing on its heritage but without being defined by it. Designed to scale across product, retail, and digital, the new system equips the team to apply the brand consistently, enabling Rapha to reassert its position with confidence.

Archive Highlight [321946] Fellowship #motiondesign #graphicdesign #nft

A New Era Of Alpine / Coming Soon

Archive Highlight [321942] Fellowship #motiondesign #graphicdesign #nft

CLS // Brand . CLS is Chaminade’s inaugural leadership summit, a new platform for dialogue, collaboration, and future-facing leadership. Following our recent rebrand of the school, we were commissioned to name, brand, and design the identity and digital experience for the first edition in 2025. . Our ambition was to move beyond the conventions of typical education-sector events and create a system built to last, one that could feel independent and contemporary while reinforcing the equity of the wider Chaminade brand. . Building on existing foundations, the identity retains the established typefaces and colour palette but reframes them through a reversed hierarchy. The torch from the school’s crest was distilled into a triangular graphic language, applied across print, digital, and on-site applications to reinforce its connection to the Torch Fund and the broader institutional mission. . From the outset, the identity signalled the summit’s ambition, helping attract high-calibre speakers and positioning CLS as a credible and enduring extension of the institution. Beyond the conference itself, it establishes a scalable framework for future initiatives, strengthening the wider Chaminade brand as it continues to grow. . #brandidentity #graphicdesign #conference #visualidentitydesign

Crafted Interiors. — #design #interiors #visualidentity

NOA // REBRAND . In Arabic, “nowah” refers to the core or origin, a concept we distilled into a single dot. That simple form became both symbol and structure, informing the construction of the logotype before expanding into a bespoke alphabet and project coding system. . Through early R+D and motion exploration, we further evolved the dot’s role, extending it beyond the logotype into a device that operates as both an expressive accent and a structural element across navigation and the broader visual language. . #motion #graphicdesign #visualidentity