For the launch campaign of Hiab’s HiPerform , we created a series of videos featuring our hero, the Trucker.
He simplifies the complexity of the smart solutions in a way that is understandable to all.
#hiab #filmproduction #campaign #productlaunch #campaigncreative #filmdirection #waitingsucks #motiongraphics
What was MacWell doing on set with Owen Wilson in Australia?
Pulling off one of the largest campaigns Wolt has ever done.
🗓 1 shoot day
🎥 120 crew
🎞 96 core assets
🌍 5,000+ deliverables
📣 Rolled out in 25 countries
We were brought on as lead agency to concept, cast, and execute a global campaign — from first creative steps to delivery across every market.
With Owen’s schedule locked for just one day in Brisbane, we orchestrated a full cinematic production with:
Natalie Prisco (Director)
Oscar-winner Dion Beebe (DOP)
Arts & Sciences (Production)
Talent Republic (Talent)
From Helsinki to Brisbane to Hollywood — big, bold, beautifully complex. Made simple. Just how we like it.
#MacWellCreative #OwenWilson #GlobalCampaign #FilmProduction #CreativeDirection #BrandedContent #WoltPlus #AustraliaShoot @woltapp@macwellcreative
2025’s been strong — and we’re only halfway through. This year we’ve partnered with pioneers in tech, science and engineering who trust us to turn complexity into clarity that drives results.
We’re proud of the work so far and excited for what’s ahead.
Watch the reel, imagine what we could build together, and hit the link in the comments.
#Science #Engineering #Technology #Innovation #ProductMarketing #BrandBuilding #MacWell #Wolt #Vaisala #OnePlus #Microsoft #ThermoFisher #Zeiss #TheStorage
Still going strong!
10 years ago, we were part of the establishing Kallio’s first wine bar of it’s kind. @kalliowino
You can read an article by @helsinginsanomat and maybe book a table there or a session with us 👐🏼
Visual identity that last for over 10 years on us 😎🤝🏽
Exactly one week ago we had our first - ever Macwell Speakeasy! Thank you for picking up a chair and share your honest conversations and amazing energy with us!
We also love to thank our outstanding wine guru @thirstybearwines for special wine collection and knowledge & @cecilias_pizza guys for amazing freshly made in our front yard pizzas <3
Let’s continue conversations and create something cool!
You know where to find us - Macwell, where ambition finds it’s agency.
Pull up a chair, we have wine! What s time to gather around the table with MacWell's Creative Collective and special guest, Wolt's Fredrik Lucander, to talk all things brand, growth, and ambition! Registration through link in bio.
The Canatu case is a perfect example of what Macwell is all about: simplifying the complex.
We turn intricate subjects into understandable and emotionally compelling stories. In the case of Canatu, this meant visualizing the practically invisible. We used a combination of 3D animation and live action footage to communicate how carbon nanotubes can transform medical diagnostics for the good of both patients and medical professionals.
#techbranding #advertisingagency #productmarketing #scienceofbranding #filmproduction #3danimation #3D #carbonnanotubes #visualizingtechnology #agency #designagency #productvideo
With Canatu, we first defined the project’s strategic framework and messaging together with the client.
The storytelling focused on finding the right balance between technical detail and emotional benefits: the opportunity to save lives.
We developed an integrated production plan to maximize return on investment. After the scripting process we simultaneously produced a video and still images. We combined footage of the Canatu facility with 3D animation to create easy-to-internalize content that resonates with the chosen audience.
#techbranding #filmproduction #3danimation #storytelling #messaging #carbonnanotubes #deeptech #diagnostics #visualizingtechnology #agency #science
Canatu is a fast-growing deep technology company creating advanced carbon nanotubes and related products, including manufacturing equipment, for the semiconductor, automotive, and medical diagnostics industries. Their carbon nanotube technology is set to transform medical diagnostics with the highest testing sensitivity outside a lab, used wherever patients are being cared for.
MacWell was chosen to create messaging and visual assets to help recruit partners for Canatu’s mission.
#productmarketing #filmproduction #carbonnanotubes #techbranding #filmvisuals #visualizingtechnology #techvisuals #3d #animation #visuals #storytelling #agency
MacWell had the pleasure of transforming the TheStorage brand and website from elementary assets to a cohesive whole that complements the strength of the solution.
Their thermal energy storage technology, utilizing ordinary sand, reduces industrial emissions by giving operators access to renewable energy at all times. They’re well on their way to leading the charge in the clean energy transition.
We strongly urge you to dive deeper into the groundbreaking tech at the freshly launched TheStorage site!
>> thestorage.fi
A brand manual with comprehensive guidelines ensures consistency through all touchpoints - from pitch decks and investor reports to web assets and facility signage. Our modular, priority-based approach allows the manual to grow along with the company.
#brandmanual #brandbook #branding #visualidentity #brandguidelines #brandmessaging #brandimagery #startupbranding #techbranding #techstartup #hotsand #logodesign #identitydesign #brandingagency #productbranding #webdesign #websitedesign #websitedevelopment
We completely redesigned TheStorage’s elementary brand assets, including the logo.
The logo now incorporaztes two silos: the basic principle of the solution, an infinity symbol: future-proof and durable, and the letter S, for Storage.
We paired the colour palette inspired by thermal gradients with clean, functional typography that reflects technical credibility.
Brand imagery is focused on the solution’s main ingredient: ordinary sand.
#branding #brandrenewal #visualidentity #logodesign #brandimagery #brandmanual #symboldesign #icondesign #hotsand #techstartup #startupbranding #hottech #startup #brandmessaging #design #brandrefresh #brandassets
TheStorage is an ambitious Finnish startup aiming for no less than eradicating 20% of global emissions.
Their future-proof solution replaces combustion in industrial processes with constant access to renewable energy.
MacWell was chosen to rebrand the company. We created a pragmatic package of visual guidelines and assets, crystallized messaging, and created a website worthy of the work and the solution.
#branding #brandrenewal #brandidentity #visualidentity #logodesign #hotsand #innovation #techstartup #startupbranding #startup #websitedesign #webdesign #brandimagery #visualguidelines #brandguidelines #design #designagency
