We're please to announce even more exciting news about our newest partnership!
The KNOWLED House of Lighting is now open in our White Plains headquarters!
Godox products are now all under one roof 🏢
MAC Group and MPEX Distribution today announce the formation of Godox USA, unifying Godox Flash, LED, and light shaping products as well as accessories within one sales, marketing, and distribution organization led by MAC Group.
Launching May 1, 2026, Godox USA brings together the complete Godox lighting ecosystem; Flash, LED, wireless control, light-shaping tools and related creative accessories; under one U.S.-based website with unified sales, support, and coast-to-coast service.
Led by MAC Group, Godox USA combines MAC Group’s 38 years of lighting industry leadership and trusted dealer relationships with MPEX Distribution’s deep Flash expertise to create a seamless customer experience backed by comprehensive U.S. based warranty service and technical support.
Control the light. Shape the story.
With a grid, your Elinchrom softbox becomes a precision tool, giving you tighter control, deeper shadows, and beautifully sculpted light exactly where you want it. No spill, no distractions, just pure intention.
From dramatic portraits to clean, controlled setups in tight spaces, grids help you create images with depth, contrast, and character that stand out instantly.
Tag #elinchromgrid and show us your best images created with a softbox and a grid!
📸: @photographerthereseasplund
#Elinchrom #LightingControl #PhotographyLighting StudioLighting
As we close another transformative year, all of us at MAC Group want to express our deepest gratitude for our partnerships and ongoing collaboration in support of the incredible creative communities we serve and support together.
Together, we've helped capture moments that matter, tell stories that inspire, and create content that connects us.
When every level of creator is equipped with the right tools and support, there's no limit to what can be imagined and achieved. The artistry of our creative communities pushes boundaries, shapes culture and fuels progress that (hopefully) unites us. As we step into 2026, we're energized by the possibilities ahead—new technologies to explore, new stories to tell, new creative spaces to define together.
The future belongs to the creators…the ones who see and create what's next.
With deep appreciation and boundless excitement,
All of us at MAC Group.
Join panorama expert @matthillart as he walks through how to get started with his favorite travel panorama rig, the Novoflex VR-SYSTEM-SLIM.
🗓️ Thursday, November 20, 2025
🕐 1pm EST
Register at the link in our bio.
#novoflex #photovideoedu #panorama #photography #panoramaphotography #learnphotography
We are thrilled to announce our newest partner: Godox LED and KNOWLED!
Lighting connects us all - whether you’re capturing moments, telling stories, or building worlds from scratch. Our new USA-based website for Godox LED and KNOWLED will be a destination designed to bring innovative products, inspiration and innovation to everyone.
Explore the new website at the link in our bio.
#macgroup #godox #godoxled #knowled #lighting #ledlighting #photography #filmmaking #newpartnership
Tenba has just launched the Roadie v2 Collection. The Tenba design team spent years developing and refining the latest collection with input from image-makers around the world. These are the first-ever rolling camera cases compatible with optional backpack straps, allowing the Roadie Spinners to be carried comfortably over sand, mud, and rough terrain.
Learn more and see the full collection at the link in our bio.
#macgroup #tenba #tenbabags #camerabag #tenbaroadiev2 #photography #filmmaking
NOVOFLEX is excited to welcome Irish Natural History photographer Robert Thompson for a special online session: “Working in the Field with CASTEL-Micro and CASTEL-M”
Robert will take you into the field and show how focus stacking techniques can be applied in macro photography outdoors. Using the NOVOFLEX CASTEL-Micro and CASTEL-M focusing racks, supported by NOVOFLEX tripod systems, he will demonstrate practical setups and share valuable tips from his own experience.
Reserve your seat at the link in our bio.
In documentation, conservation, and analysis, the smallest details often make the biggest difference. Conventional tools, however, can limit what you can capture - whether through uneven lighting, unwanted heat, or insufficient depth of field.
On Tuesday, Novoflex will demonstrate how combining advanced lighting with motorized precision movement unlocks entirely new possibilities. Register now to explore how professional lighting and precise movement systems work hand in hand to raise documentation and analysis to a new level.
New from Tenba: The Axis v2 Spinner Backpack. This new spinner backpack provides the best of both worlds: smooth, convenient rolling through streets and airports, and quick, comfortable backpack carry when needed.
Find out everything you want to know about these bags at the link in our bio!
#macgroup #tenba #tenbatough #backpack #camerabag #cameragear #newbag #travelbackpack #camerabackpack #photography #filmmaking
The CineView M7 and M7 Pro from Accsoon are 7-inch touchscreen monitors built for today’s professional filmmakers, broadcasters, and content creators, delivering cinema-grade color accuracy, advanced monitoring tools, and seamless wireless integration.
#macgroup #accsoon #cineviewm7 #filmmaking #filmtools #cameragear #onset #contentcreation
New gear from Accsoon!
With this latest drop of TopRig accessories, Accsoon is offering pro-level power, stability, and control for creators who demand the best.
