L Y D I A M A R Í A

@lydialauer

Brand Consultant | Madre Founder @casa.madre.mx | Ex-Nike Left corporate in 2020, landed in a Mexican surf town. Still here mostly 🇲🇽
Followers
10.4k
Following
1,988
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Score
34.75%
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Health Rate
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Users Ratio
5:1
Weeks posts
School years in Mexico, summers in the PNW. Six years of figuring out life that didn’t exist on any career map. I write about it every week on substack: lydialauer.substack.com link in bio if you want all the goss! #lifeaftercorporate #career #motherhood #expatsabroad
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1 month ago
Hello to a few hundred new folks. Always like seeing these when the pop up in my feed so now its my turn. And yes, thats a pimple patch 😆 thanks for being here.
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2 months ago
Today feb 24th just outside Vallarta 💚🇲🇽 A trip to the farmers market for some essentials & lunch & then back home for work. The damage in Vallarta is real but not all the visuals or story presented online are the real story. Happy to report that friends and family in Vallarta are returning to normal life. I wrote about the weekends events on lydialauer.substack.com #mexico #vallarta #jalisco
3,710 74
2 months ago
Last week in san panchis 🎀 😢 🇲🇽 And YES that is a Casa Madre designated graffiti zone under the stairs that I approved 🫣 and YES I made mini marketing briefs for my 5th & 6th grade english class career presentation 🤓
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1 day ago
Plot twist: yesterday’s post was supposed to be about my paid subscription model but turned into a one way affiliate link debate & now I think I offended everyone. 😅 Let’s try this again: Whats your take as a consumer? How did you decide how to monetize (or not)? What feels authentic to your platform? Read the full thing on lydialauer.substack.com 💌
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2 days ago
I wrote something on Substack this week about being a Type B mom. No systems. No apologies. Apparently it’s resonating, sitting at #19 on Substack leaderboard today. I write mostly about identity, lifestyle & how I’m choosing to navigate career & motherhood. It is extremely validating to see my writing resonate cause it all just comes from the heart. Thank you for reading 💌 In honor of Mother’s Day some recent snaps from this madre: snacks, legos, bare-feet, moms nite out & life with boys 👋 virtual hi-fives to everyone kids or not holding it together their own way. xx
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10 days ago
I hope this is satisfecho 😁 how we made @casa.madre.mx 🎀 The first image being a very lo fi google slides collage we made in early 2021 ICYMI I wrote about our house finally on lydialauer.substack.com
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15 days ago
Our Casa Madre substack post is live 💌 We bought a rustic property in Mexico during a pandemic with no plan and a baby on the way. The full Casa Madre story, what we created & why we did it is live today lydialauer.substack.com 💌 link in bio 🫶
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18 days ago
SPRING BREAK 2026: We spent the fist two weeks of April in our favorite city. Enjoying everything our beach town doesn’t have to offer: castelvetrano olives, weather cold enough to want a cappuccino instead of an iced americano, baguettes, friends and enough city to actually get lost in. This was our fifth or sixth trip as a family. We packed skateboards, rode the bus and hit our favorite restaurant, parks & ofc the zoo. I turned 42 & celebrated not once but twice, with a grumpy Felix under the table both times. Great prep for our summer travels 🫣
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27 days ago
My latest piece was written last night after my kids went to bed 👩🏻‍💻When inspiration strikes right?!? Today on substack I am processing my feelings about life after a corporate career bla bla bla. Per usual a public journal entry on lydialauer.substack.com 👀
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1 month ago
A little tenderness 🫧 looking at the calendar and already nostalgic for these days as I think about what comes next this year 🌀
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1 month ago
I probably should not be admitting all of this but here we go 🌀 NO PLAN, NO CAREER MAP, NO IDEA WHAT I AM DOING 💌 now live on lydialauer.substack.com
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1 month ago