What began as a bold idea became a fashion story no one expected. 💙
079 was never just a clothing line. It was an experiment in creativity, collaboration, and brand identity. Born at Swisscom as a surprise merch idea for employees, it caught fire — and turned into a full-on creative campaign driven by Swiss talent and Swiss values.
With 079, we told a new kind of story — one you could wear. We gave young designers a platform, we supported local materials and craftsmanship, and together we made Swissness fashionable in a whole new way. But 079 was always meant to be temporary. That was the point. A moment, not a forever.
Director / Editor
Roberto Colombo —
@robocolo
Production
hillton —
@hillton_
Soundtrack
@prontodinero
Executive Producers
Mona Bertschinger —
@m.ona.m
David Bertschinger Karg —
@debeka
Producer
Yanik Müller —
@yanik.cu
Post Producer
Raya Al Souliman —
@secrethandshakes
Motion Graphics
Noel Oppliger —
@noel.oppliger
SFX / Soundmix
Hidden Mountain —
@hidden.mountain 
