LUX HQ

Your feed has been stuck on the same predictable loop for days 👀 Comment a beauty word and let your algorithm know what you actually want to see. Jasmine softness or sandalwood warmth, your feed is about to smell different 💜 Your feed. Your fragrance. Your rules. #LUXmyALGORITHM – hacked by experts ✨ #MainCharacterBeauty #AlgorithmCleanse #BoldBeauty #FeedReset #GlowUp #fyp

Tell us your drink, and we’ll tell you your shower vibe. LUX has a refresh for every mood. #LUX #ShowerEssentials #MeTimeDevotees #MainCharacterBeauty

Your feed has been drowning in the same content for weeks 👀 Double tap and flood it with roses, beauty and fragrance it never knew it needed 🌹 Your feed. Your aesthetic. Your rules. #LUXmyALGORITHM – hacked by experts ✨ #MainCharacterBeauty #AlgorithmCleanse #BoldBeauty #FeedReset #GlowUp #SelfExpression #fyp

“Bury Me In This Dress” is everywhere right now 🙈🩷 Everyone’s posting, Everyone’s watching But why not take it a step further? I’m a lawyer and together with @lux we turned a trend and made it legit – so your wish is also your will.⬇️ #LUXMyWill is super easy: ✨ Wear your outfit and say your name ✨ Call our or tag your bestie so you have a witness ✨ Post it and pin it right at the top of your profile. Now it is not just a post, it is your statement.☑️ Because if you are making an exit It better be iconic 😉🩷 #LUX #BuryMeInThis #OOTD **This is not legal advice and consumers should always seek professional counsel on wills / testaments / lasting power of attorneys, etc. [fashion trend, viral reel, instagram trend, bury me in this dress, bury me in this, lux my will, lux my will trend, lux trend, lux, ootd, outfit of the day, fashion reel, fashion influencer, viral fashion, luxury fashion, fashion aesthetic, trending reels, trending audio, fashion content, style inspiration, iconic outfit, fashion girl, legal trend, fashion lawyer, viral instagram reel, trendy outfits, social media trend, luxury lifestyle, fashion campaign, viral trend]

Be honest… how long have you been like this today ? Head down. Shoulders rounded. Scrolling. I see this every single day in my patients— and it’s not just about your neck. It changes your posture, your presence… your entire energy. The smallest shift? Just lifting your chin. I’ve been using this simple tool to stay aware while I’m on my phone, and it’s actually made a difference. Try it for yourself—link’s in my bio. lux.com/chinup

The kind of close-up that makes you want to get straight in the shower. 🛁 LUX is doing the most… In the most satisfying way. #LUX #ShowerEssentials #MeTimeDevotees #MainCharacterBeauty

You know when your feed just keeps showing you the same thing over and over? same topics on loop, every single day 😩 this post called “”lux my algorithm”” kept coming up so i finally tried it and… i’m actually over that loop now?? like i’m finally seeing something different 💜 it works. genuinely worth trying ✨ #LUXmyALGORITHM – hacked by experts ✨ #MainCharacterBeauty #AlgorithmCleanse #FeedReset #fyp

POV: You're at the Met Gala, and the air smells incredible. That's just me, making a fragrant statement in my LUX couture. You're welcome. 😉 #LUX #METGala #LUXCouture #SmellGoodLookGood

Your algorithm's been missing that golden hour energy 👀 Comment your main character energy in one word and watch your feed shift. LUX Skin Science Sandalwood – 2% Brightening Serum for that glowing glass skin, woody warmth, and candlelit ritual energy. Your feed. Your ritual. Your rules. #LUXmyALGORITHM – hacked by experts ✨ #MainCharacterBeauty #LUXSandalwood #LUXSkinScience #TheRitual #GlowUp #SelfCare #ShowerRoutine #BoldBeauty #fyp

Your algorithm's been stuck on ordinary 👀 Save this and show your feed what bold actually looks like. Woody sandalwood, golden glow, and the kind of energy that lingers. LUX Sandalwood Bodywash – zero room for basic. Your feed. Your aura. Your rules. #LUXmyALGORITHM – hacked by experts ✨ #MainCharacterBeauty #LUXSandalwood #BoldBeauty #GlowUp #SelfExpression #ShowerRoutine #SelfCare #fyp

My April was a whole vibe! ✨ From brunch with the besties to solo day trips, I totally lived up the muchness. The perfect wind-down? My latest. LUX Gardenia of course. How did your month glow? #MarchMuchness #OOTD #GlowUp #GoodVibesOnly #SelfCare #LUX

More foam, more fragrance, more reason to linger. LUX Botanicals Rosas Francesas turns everyday wash time into a proper ritual. #LUX #RosasFrancesas #ShowerEssentials #MeTimeDevotee #MainCharacterBeauty #ScentYourVibe