One small design mistake.
An entirely different world.
One design shapes everything - an AI concept film about how one design decision can shape everything around us.
#AIFilm #ConceptFilm #VisualStorytelling #AI
Giving form to the invisible.
When we teamed up with Lumbra.ai to visualize their AI technology, the challenge was clear: how do we make complex data feel fluid, alive, and easy to understand?
Working through tight deadlines, we designed a system that translates their tech into motion.
The hardest part? Telling the entire story inside a seamless loop, and building the main visual as a scroll-based web experience. We wanted it to feel effortless as you move through the site.
It’s officially live.
It’s not what we did.
It’s how we did it.
From concept to execution, every project is built on process, precision, and collaboration.
Here’s a glimpse of our latest works, crafted with intention, detail, and direction.
Testing [HOME] marked our first fabric-based installation.
Now, with events organized by Hosq, we present our next exhibit: Concept 02, a kinetic sound art installation.
This project explores analog kinetic art as a living, physical experience. The sculptural form reacts to movement, air, and sound, transforming simple materials into a calm, immersive visual presence. Through light, texture, and motion, the installation invites viewers to slow down and experience space in a more sensory, emotional way.
Art Director: Michael Martirosyan
Creative Director: Karen Ayvazyan
Set Design: Arthur Hovhannisyan
One of our latest ad for Amio Bank.
Before the cameras rolled, the set was carefully hand-crafted and adjusted through close collaboration between directing and VFX supervising. This alignment is essential as it allows VFX to seamlessly support the story rather than overpower it.
The result is subtle, invisible work that simply feels right.
Big thanks to the Amio team for a smooth and collaborative pre-production and production process.
#lutstudios #advert #cinematography
Every final shot has a behind-the-scenes story.
Some moments from our latest shoot, where ideas, teamwork, and details come together before you see the final result.
#behindthescenes #lut #lutstudios
A glimpse into the making of our latest Ovio CG animation, from concept sketches and storyboards to final renders. Every step of the process was about shaping Orbi’s digital world with detail, color, and motion.
Crafted with teamwork, style, and lots of late-night render sessions.
#LUTStudios #CGAnimation #MotionDesign #BehindTheScenes #VFX #3danimation
Our latest shoot for @bar.tbc blends bold mixology with visual storytelling, where a parrot meets a perfectly designed set design.
#LUTStudios #CommercialShoot #CreativeProduction
Major’s House shoot was all about lifestyle energy and vibrant tones. The warm daylight setup shaped the mood perfectly, bringing out color, depth, and that effortless atmosphere we aimed for.
#photographer #lutstudios
We started with sketches and storyboards, shaping the idea step by step. From early frames to the final animation, each stage built the flow, with sound design adding depth and texture to the droplet’s journey.
#LUTStudios #AnimationProcess #MotionDesign #3DAnimation #SoundDesign
![Testing [HOME] marked our first fabric-based installation.Now, with events organized by Hosq, we present our next exhibit: Concept 02, a kinetic sound art installation.This project explores analog kinetic art as a living, physical experience. The sculptural form reacts to movement, air, and sound, transforming simple materials into a calm, immersive visual presence. Through light, texture, and motion, the installation invites viewers to slow down and experience space in a more sensory, emotional way.Art Director: Michael MartirosyanCreative Director: Karen AyvazyanSet Design: Arthur Hovhannisyan](https://sp1.picnob.com/p/pt_6735501770172767687122_0_bf7748112d9890ebb80bd6420804c071.jpg?o=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&h=a09783e6ada4b6f8e048b15784684b86)
